Ep. 7 I "90% of People Who Say They'll Buy It, Won't": The Hardest Lesson in Startups I ft. Simona Todorova

Simona started her career in particle physics, winning a national competition to intern at CERN in Geneva at 17. After a physics degree at the University of Manchester and a role as a data scientist at IBM working on AI across automotive, nuclear, and government sectors, she left in August 2025 to co-found Tailored, an AI-powered styling and shopping assistant built on one conviction: poor decision-making drives overconsumption, and AI should improve the decision, not fuel the spending. Connect with Simona: LinkedIn: linkedin.com/in/simona-todorova-cofounder-at-tailored Check out her app: https://apps.apple.com/us/app/tailored-to-you/id6753167350 Follow Women Lead AI for more conversations with women building real businesses with AI.