Money Shame: When Your Business Looks Successful but Cash Is Tight | Nancy Benet

Send us Fan Mail “Because if it's in the dark, you can't address it.” ~ Nancy Benet Money shame can keep you avoiding the very numbers you need to understand. If your business looks successful but you still feel anxious about paying the bills, this conversation is for you. I’m joined by Nancy Benet, a licensed CPA, entrepreneur, and coauthor of Tame Your Money Monster, for an honest conversation about money mindset, business cash flow, and the fear that can make financial reports feel impossible to face. Nancy shares how she was bringing money into her business while struggling to keep enough to meet payroll. Growing up hearing that money was scarce, dirty, and the root of all evil shaped her relationship with earning and keeping it. A friend’s direct conversation prompted her to establish what she calls a “new zero,” a cash reserve she wanted to stop living without. She also speaks openly about being 45 with four children, no income, and $650,000 in debt. Even as a financial professional, she felt ashamed to tell anyone. When she finally asked a trusted friend for help, that compassionate response gave her confidence to begin addressing what she had been hiding. We explore why strong sales do not necessarily mean a financially sustainable business, how understanding your numbers informs hiring decisions, and why asking for qualified support matters. Nancy also shares how her daughter’s financial overwhelm helped inspire their book. I understand the fear of a ringing phone when you are worried it might be a bill collector. I share my own experience as a single mother trying to find a way forward, because these conversations deserve honesty and compassion. If you have been carrying financial stress quietly, come listen. Subscribe to Women Like Me Stories & Business, and share this video with a friend who needs to hear it. She deserves a conversation where money can be discussed without shame. Learn more from Nancy: https://www.fixitaccounting.com/ https://www.successyourway.com/ https://www.linkedin.com/mwlite/profile/in/nancy-benet-cpa-18145014 www.Instagram.com/success.your.way www.facebook.com/SuccessYourWayCommunity ✨ READY TO TURN YOUR STORY INTO AUTHORITY? I’m Julie Fairhurst - publisher, executive producer, story and sales strategist, and founder of Women Like Me Media. After 34 years in sales, helping approximately 3,000 clients, publishing more than 350 women’s stories, and hosting over 400 interviews, I know this: Your story is not simply something that happened to you. It is part of your wisdom, your credibility, and the work you are here to do. Whether you are ready to write your story, publish your book, strengthen your message, sell with greater confidence, or become more visible, I can help you take the next step. Your voice matters. Your experience has value. And you do not need to remain the best-kept secret in your industry. Visit https://juliefairhurst.com to explore coaching, publishing, podcast opportunities, and visibility programs. 🎙️ Subscribe to Women Like Me Stories & Business for honest conversations with women who are turning what they have lived and learned into purpose, leadership, and lasting impact. Julie Fairhurst Founder & CEO, Women Like Me Media Publisher • Executive Producer • Story & Sales Strategist Soft heart. Strong voice. Clear invitation. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━