The Business of Menopause Coaching

In this episode, I sit down with JT Foxx — the world's #1 wealth and business coach — for a refreshingly honest conversation about what it actually takes to build a coaching business from the ground up. JT has never taken menopause coach training himself, but as someone who has shared stages with me at the Sydney Opera House and events around the world, he's seen firsthand how big an issue menopause has become in workplaces globally. We dig into the real fundamentals of building a personal brand, why "brutal honesty" beats chasing approval every time, and why so many new coaches get stuck trying to convince clients of what they think the problem is instead of listening to what the client actually wants solved. JT also breaks down his "three-three rule" for pricing and building a client base from scratch, and shares his take on where AI fits into starting a business today. Whether you're a newly certified Menopause Coach or Champion stepping into business for the first time, or an established entrepreneur looking to sharpen your branding, this conversation is packed with straight-talking, practical advice. In this episode we cover: 00:00 Introduction 00:37 JT's relationship to menopause coaching — and why he's never taken the training 01:31 Branding as the first step to being taken seriously in business 03:31 Why "all press is good press" isn't always true 03:49 Doing the work yourself before trying to teach it 04:12 Giving clients what they want vs. what you think the problem is 05:42 "Brutal honesty" and why people want the truth — as long as they agree with it 05:47 Documenting the journey and using YouTube to build trust 06:00 Where AI fits in for new entrepreneurs 06:17 The "three-three rule" for pricing your services 07:00 Why track record and proof matter more than confidence alone Meet JT Foxx JT Foxx is a global entrepreneur, investor, and business coach who has built and partnered with businesses across more than 50 countries, and worked alongside billionaires, world leaders, and public figures. Long known as the "World's #1 Wealth & Business Coach," JT has more recently turned his focus toward AI-driven business transformation, helping companies integrate AI infrastructure to scale faster. YouTubeYouTube Connect with JT Foxx: Website | jtfoxx.com Instagram | @jtfoxxofficial Facebook | JT Foxx Official YouTube | JT Foxx Meet your host Lauren Chiren Lauren Chiren is a leading voice in menopause awareness and workplace inclusion, dedicated to ensuring no one navigates menopause alone. As the Founder and CEO of Women of a Certain Stage, she works with organisations worldwide to create menopause-savvy and supportive environments. With a background in psychology, sports therapy, and nutrition, and an extensive suite of coaching certifications, Lauren is on a mission to train 20,000 Menopause Coaches and Champions. About Women of a Certain Stage We are committed to transforming the menopause experience — for individuals and the organisations that support them. Our mission is to empower people through education, advocacy, and expert-led training, ensuring menopause is no longer a barrier to confidence, health, or career success. Find out more: https://www.womenofacertainstage.com/ Connect with Lauren: LinkedIn | linkedin.com/in/laurenchiren Instagram | @themenopausecoach Facebook | Women of a Certain Stage YouTube | @womenofacertainstage Twitter/X | @LaurenChiren