Women's Business

My guest this week is creative marketing strategist and launch expert Rachel Emma Waring. Rachel talks to me about her early beliefs about hard work and money, her freelance set design career in immersive theatre, and how she shifted into wedding styling, including producing over 100,000 hand-stamped wooden place cards before feeling boxed in by repetition. COVID accelerated her pivot into marketing, first through Pinterest strategy, then into launch and sales support, emphasising that selling is a creative act rooted in psychology, storytelling, and world-building. We discuss the “trust recession,” “launch ick,” and the “slug zone” mid-launch lull, stressing pre-launch hype, list/audience growth, listening to what audiences think they want, and continuing to sell through silence. Find Rachel online here Find Rachel on instagram here Join the conversation with me on Instagram here Rachel recommends Aiza at Studio Coya and Lois Mac ----------- This episode is supported by Merry People - THE best ankle welly boots around. Warm, comfortable, and stylish, I wear mine every day in Autumn and Winter and not just when it's raining! Merry People NEVER discount. Their boots are priced fairly and consistently so there’s no buyer’s remorse. Let this ringing endorsement from me be the sign you've waited for - these are boots to buy and wear forever! Grab yours here

Ooh is this a great episode for you with mythologist and author Jas Elmer. Jas discusses growing up in 1980s East End London with a hardworking single mother, unhelpful careers advice, and explains how studying ancient world studies led her into the classics We talk about the origins of mythology as oral storytelling used to make sense of inner and outer worlds, and that patriarchal interpretation shapes how women are portrayed in myths; she “dusts off” those readings in work like Goddess with a Thousand Faces and Slay, about erased female dragon slayers. She also shares using stories of descent to navigate a 2024 nervous breakdown. It's a fascinating deep dive into women in mythology - I loved it! Find Jas on Instagram here Jas shouted out menopause specialist Kate Codrington Don't forget to join the conversation with me here ---------- This episode is supported by Merry People - THE best ankle welly boots around. Warm, comfortable, and stylish, I wear mine every day in Autumn and Winter and not just when it's raining! Merry People NEVER discount. Their boots are priced fairly and consistently so there’s no buyer’s remorse. Let this ringing endorsement from me be the sign you've waited for - these are boots to buy and wear forever! Grab yours here

Remember Ruby and Millie? This is that Millie! AKA Millie Kendall OBE, beauty entrepreneur and founder of the British Beauty Council. In this episode Millie talks to me about growing up in her hairdresser father’s salon, her rebellious school years, and building a career by focusing on communications, marketing, formulation, and packaging after realising she couldn’t cut hair. She discusses launching Shu Uemura, Aveda and Tweezerman in the UK, co-creating Ruby & Millie with innovations like tool-attached products and a premium-to-mass distribution model that was pioneering in the industry. We also discuss Millie's desire to found the British Beauty Council, which she did in in 2018 - to give a £28bn sector a unified voice, improve its reputation, and drive transparency and sustainability through research and initiatives. Millie is a giant of her industry with loads of insight - enjoy! Find The British Beauty Council here Find Millie's website here Join me on Instagram here --------- This episode is supported by Merry People - THE best ankle welly boots around. Warm, comfortable, and stylish, I wear mine every day in Autumn and Winter and not just when it's raining! Merry People NEVER discount. Their boots are priced fairly and consistently so there’s no buyer’s remorse. Let this ringing endorsement from me be the sign you've waited for - these are boots to buy and wear forever! Grab yours here

This week I speak to clinical psychologist and illustrator Dr. Emma Hepburn - known best as The Psychology Mum online. Emma is a trusted mental health voice for many who uses her hand-drawn illustrations to simplify complex matters of the brain Emma shares early influences on work, her path from architecture to psychology, and describes when she started using simple drawings to communicate complex ideas, including how the “capacity cup” analogy emerged in a community brain injury group and later went viral online, leading to wider recognition and book deals. Emma discusses her own pandemic-era burnout, and talks us through the symptoms of clinical burnout, plus her strategies for recovering. Loads of tangible takeaways in this one. Find Emma's Instagram here The woman Emma shouted out was Dr Emma Svanberg AKA Mumologist Don't forget to join the conversation with me here -------- This episode is supported by Merry People - THE best ankle welly boots around. Warm, comfortable, and stylish, I wear mine every day in Autumn and Winter and not just when it's raining! Merry People NEVER discount. Their boots are priced fairly and consistently so there’s no buyer’s remorse. Let this ringing endorsement from me be the sign you've waited for - these are boots to buy and wear forever! Grab yours here

My guest this week is Tish Carless, co-founder of Picoso, a spiced non-alcoholic drinks brand inspired by her years in Mexico City and Madrid and her decision to stop drinking at 26. Tish shares early work influences, and discusses the social dynamics of sobriety and how a lack of exciting alcohol-free options helped spark Picoso with co-founder Tom, a drinker. We discuss starting a drinks brand with no prior experience - from developing flavours to funding the first products, and their strategy to launch in hospitality before retail, securing listings including Selfridges and Whole Foods along the way. A really interesting and honest discussion with lots of insight for founders. Find Picoso online here Find them on Instagram here Tish shouted out Lucy Georgia, founder of Sonny Eyewear Join the conversation with me on Instagram here ------------- This episode is supported by Merry People - THE best ankle welly boots around. Warm, comfortable, and stylish, I wear mine every day in Autumn and Winter and not just when it's raining! Merry People NEVER discount. Their boots are priced fairly and consistently so there’s no buyer’s remorse. Let this ringing endorsement from me be the sign you've waited for - these are boots to buy and wear forever! Grab yours here