3x Your Prices Upselling "Experiences" & Increase Valuation Before sell, Get High Quality Employees

James Ashford shares powerful lessons on sales psychology, emotional control & What Should You Do 18–24 Months Before Selling Your Business? Get business help from me personally: https://bradstaines.com/ We Covered: ↳ How to 3x Your Prices Upselling "Experiences", handle price objections, build customer certainty, and increase sales without lowering your prices ↳ How to Increase Valuation Before sell & Get High Quality Employees ↳ How to overcome business failure, build a strong team culture, and turn setbacks into opportunities for growth You are going to learn: Chapters 00:00:00 How to Build a Business That Grows Without the Owner 00:00:19 Why “It’s Too Expensive” Is Rarely About Money 00:02:54 How to Build a Company Culture That Gets the Best Out of Your Staff 00:03:31 Staff Lost £125K: How Should a Business Owner React? 00:05:05 The Skill of Turning Complex Business Problems Into Simple Solutions 00:06:16 Competitors Were About to Take 25% of His Market: What Did He Do? 00:07:41 How a New Product Turned a Business Crisis Into £10K More Revenue Per Month 00:09:31 The More Things You Need to Be Happy, the Harder Happiness Becomes 00:13:22 How to Win More Sales When Customers Are Cutting Costs 00:15:56 Stop Discounting: The Real Reason Customers Say Your Service Is Too Expensive 00:18:06 The Sales Question That Reveals Hidden Objections Before You Discount 00:18:42 How to Turn a Price Objection Into a More Profitable Deal 00:19:34 The Question That Uncovers the Real Reason a Customer Won’t Buy 00:19:55 How to Discover What Your Customer Is Actually Being Measured On 00:22:14 How Grant Cardone Turned a £50K Donation Request Into a £100K Deal 00:22:51 Stop Negotiating on Price Before You Understand What the Customer Wants 00:23:53 How to Sell a £1,200 Experience Instead of a £400 Hotel Room 00:25:06 How to Sell to Your Customer’s Personal Goals, Not Just Their Business 00:25:59 Why Customers Reject Your Price but Pay More for Something They Value 00:26:45 How to Upsell Your Existing Customers Without Competing on Price 00:30:09 AI Is Making Software Development Cheaper and More Accessible for Small Businesses 00:30:25 How AI Helped Build a Simple App to Solve a Real-Life Problem 00:35:15 How to Raise Customer Expectations Without Constantly Losing Their Trust 00:40:10 The Difference Between Selling a Service and Truly Serving Your Customers 00:45:15 Your Company Culture Is What Employees Say When You Leave the Room 00:50:23 Could Your Business Survive 3 Months Without You? 00:53:40 Why Most Company Core Values Are Too Vague to Change Employee Behaviour 00:54:22 The Core Value That Makes Employees Accountable for Their Actions 00:55:11 How to Turn “Wow Customer Experience” Into a Measurable Standard 00:56:19 Struggling to Hire Staff? Your Company Culture Could Be the Problem 00:56:49 How to Attract Employees Without Advertising Every Job 00:57:35 Why Paying Higher Wages Can Help You Attract Better Employees 00:58:03 AI Can Triple Your Output, but Only If You Have the Right People 00:59:44 How to Measure Customer Experience Instead of Just Assuming You’re the Best 01:00:14 What Does a World-Class Net Promoter Score Look Like? (78 Explained) 01:03:37 The Customer Feedback Question Most Businesses Are Too Afraid to Ask 01:04:10 Stop Asking This Question to Your Customer 01:04:27 The Better Customer Feedback Question That Helps You Improve Every Month 01:05:24 The Question That Reveals Why Your Best Employees Might Quit 01:06:55 Why Business Owners Should Compete Against Their Own Performance, Not Rivals 01:07:34 Customer Lifetime Value: The Numbers Every Business Owner Should Track 01:15:15 Selling a Business: Why Sharing the Exit Money With Your Team Was So Rewarding 01:20:26 Business Failure: What Happens When Your Company Goes Into Liquidation? 01:25:09 Rejected by His Local Business Community After Failure: How He Rebuilt His Reputation 01:28:48 Why Entrepreneurs Need to Ask for Help Instead of Solving Everything Alone 01:40:17 Why Stop at £10 Million? The Question That Challenged His Business Goals 01:42:38 Gary Vaynerchuk’s Advice on When to Sell Your Business 01:50:26 How to Build a Competitive Moat Around Your Business in the Age of AI 01:55:31 Does Manifestation Work? Why Visualizing Success Is Not Enough 02:00:03 You’re Always Selling: How to Apply Sales Psychology to Everyday Life 02:06:53 Stop Delaying Happiness Until You’re Successful: What Actually Matters in Life 02:10:31 Business Going Downhill? Stop Making Excuses and Take Responsibility Helpful? Hit The Like Button!