Write Publish Market

In this episode, Jodi welcomes email marketing strategist and Kit-certified expert Bev Feldman back to the show to talk about how business owners should use their email lists before, during, and after writing a book. They dig into the real difference between a newsletter platform like Substack and an email marketing tool like Kit, why welcome sequences are non-negotiable, and how to use your launch team and beta readers as one of the highest-engagement segments you'll ever build. Time Stamps: 0:00 – Welcome and episode setup 1:13 – Why email marketing tools come up in book conversations 3:00 – How to choose the right email marketing platform 5:25 – Newsletter platforms vs. email marketing software (Substack, Beehiiv, Kit) 11:26 – Using your email list before you've even committed to writing 14:22 – Building excitement and getting feedback pre-launch 16:38 – The post-launch mistake almost everyone makes 19:07 – Segmenting your list: beta readers and launch teams 23:19 – Why email marketing is ongoing relationship building 27:18 – Welcome sequences and automated emails, explained Keywords: email marketing for authors, book marketing strategy, Kit email marketing, ConvertKit for authors, Substack vs Kit, Beehiiv newsletter platform, welcome sequence, email automation, launch team, beta readers, pre-launch marketing, evergreen book marketing, list segmentation, email newsletter strategy, business owner author, nonfiction book marketing, email list growth, lead magnet sample chapter, book launch sequence, post-launch marketing, relationship marketing, thought leadership newsletter, email open rates, book as marketing asset, Write Publish Market podcast, book writing for business owners, book writing for leaders, business owners criting books Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Kit: www.kit.com Jessica Lackey (newsletter-to-book example) Haley Dale/Your Content Empire About Our Guest: Bev Feldman is an email marketing strategist and Kit Certified Expert at Your Personality Tech Fairy who helps credentialed professionals - think financial advisors, therapists, and other expertise-based business owners - build email systems that actually work for how they run their business. Her approach in email marketing is grounded in consent, simplicity, and sustainability. Website: https://yourpersonaltechfairy.com/ Services guide: https://yourpersonaltechfairy.com/email-marketing-services-guide LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/17wQFsMDv0LfcclF-sDxjVi_HrkkwYnyzT9Q2uxt7MHc/edit?usp=sharing

In this episode, Jodi welcomes back Ashley Shepard to talk about book publishing project management and dispel one of the biggest myths in book publishing today: that self-publishing equals total DIY. Jodi and Ashley talk about how publishing is an investment, whether of time, money, energy, or a mix of all three. Time Stamps: 00:00 – Welcome back, Ashley 02:00 – The myth that self-publishing means total DIY 04:00 – Publishing as an investment: time, money, energy 06:00 – Capacity vs. bandwidth, and why we overestimate our energy 11:00 – The "if you want it fast, it's not going to be cheap" rule 14:00 – Project management for publishing: aligning your book with your business goals 18:00 – Coaching, consistency, and the value of an outside perspective 21:00 – Vetting a publishing partner: referrals, reviews, and the Olivia Benson approach 24:00 – Red flag: bulk book packages and why Ashley avoids them 26:00 – Reading your contract and asking about rights and royalties 29:00 – The non-negotiables: cover designer, formatter, editor 33:00 – The "queen bee" concept and protecting your income-producing activities Keywords: self-publishing, book publishing strategist, business owner authors, publishing as an investment, capacity vs bandwidth, book formatting, cover design, professional book editing, hiring a book editor, publishing project management, vetting a publishing partner, book contracts, rights and royalties, lead magnet book, nonfiction book for business, author coaching, profitable publishing, book launch strategy, queen bee role, income-producing activities, DIY book publishing myths, traditional vs self-publishing, publishing red flags, book as a marketing asset, hiring contractors for your book, book editing myths Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Profitable Publishing Episode 16 Profitable Publishing Episode 7Clockwork by Mike Michalowicz About Our Guest: Ashley Shepard is a self-publishing consultant and book marketing strategist based in the metro Atlanta, GA area. As the owner of Shep Publishing House, Ashley helps self-published authors get from the page to the people™with efficient and effective marketing strategies. Client wins include selling 100 books sold in a week, $10,000 made in presale revenue, speaking gigs secured, book launch parties sold out, and much more. Shep Publishing House focuses on helping authors connect with their audience to publish profitably. With a background in literacy, teacher coaching, and staff development, Ashley is able to explain complex marketing and publishing ideas in simple terms to help authors and entrepreneurs reach their goals. Unlike most book marketers and publishers, Ashley has the unique quality of being a best selling author herself. This insight helps her to make realistic suggestions and effective options to support client needs. Book Site: www.preorderprofits.com/book Main Site: Www.ProfitablePublishing.com Facebook: www.Facebook.com/ProfitablePublishing Threads: www.threads.com/@profitablepublishing YouTube: https://www.youtube.com/@ProfitablePublishing Instagram: www.Instagram.com/ProfitablePublishing LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1gQRNy4il7q1fni72sVY0QzlMbtaJVeuXblf0PX5lan0/edit?usp=sharing

In this episode, Jodi breaks down five tools you're probably already using in your business — Google Docs, your calendar, dictation, transcription, and your content library — and shows you exactly how to put them to work so you get your book written sooner. Time Stamps: 00:00 – Welcome and episode intro 01:30 – Why "it all counts," even 15 minutes a day 02:30 – Tool #1: Google Docs vs. Microsoft Word vs. Scrivener 04:30 – Tool #2: Your calendar (and why writing retreats don't always work) 08:00 – Coffee + Commas newsletter mention 08:45 – Tool #3: Dictation and your notes app 10:00 – Tool #4: Transcription tools (Otter, Rev, Zoom, Google Meet) 12:30 – Tool #5: Your content library 15:30 – Recap and closing thoughts Keywords: book writing tools, business book writing, write a book faster, book marketing asset, book planning intensive, Google Docs for authors, Scrivener vs Google Docs, writing schedule for business owners, calendar for writers, writing retreat alternatives, dictation for writers, notes app writing, transcription for book writing, Otter.ai, Rev transcription, content repurposing for authors, content library, nonfiction book writing, business owner author, book manuscript first draft, table of contents planning, book production timeline, writing without AI, book publishing strategist, entrepreneur book writing, manuscript editing tips Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Write Publish Market Episode 152: The Role of Capacity for Business Owners Writing Books LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1As4RrQOLirCBWmyTQq3M0wFuDSRRKxX6M0LPJkd1_u8/edit?usp=sharing

In this episode Jodi breaks down exactly what a strong nonfiction book introduction needs to accomplish, why so many business owners overcomplicate it, and the simple framework that makes writing your book introduction easier. Time Stamps: 00:00 – Welcome and episode introduction 01:15 – Why book introductions feel so intimidating 03:05 – The real job of your introduction 04:12 – Making sure readers recognize themselves in your book 06:02 – "Tell them what you're going to tell them" 08:05 – Building buy-in and reader investment 09:11 – Why readers need to trust you as the guide 11:35 – The role of the know-like-trust factor in business books 13:10 – Explaining what makes your book different 14:44 – How to end your introduction with momentum 16:10 – Structuring and formatting your introduction 18:05 – The overall purpose of a strong introduction 19:22 – Pro tip: write your introduction last 22:05 – Final encouragement and wrap-up Keywords: book introduction, nonfiction book introduction, business book writing, writing a business book, book introduction tips, author platform, book marketing, book writing process, nonfiction writing, business author, thought leadership, writing a book introduction, book structure, book outline, business book strategy, know like trust factor, author credibility, book transformation, reader journey, business book coach, book publishing strategist, book writing for business owners, book writing for leaders, leaders writing books, business owners writing books Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1XPXP37Rp3XXoIm7y1xjhKVfTcLjlHeptdNnhQ6SBvms/edit?usp=drive_link

In this episode, Jodi explains how business owners can turn scattered ideas into a workable table of contents, and shares why an outline should be viewed as a flexible, living document rather than a restrictive set of rules. If you've been avoiding the outline phase of your book project, this episode will change how you think about the entire writing process. Time Stamps: 00:00 – Welcome to Write.Publish.Market. 01:10 – Why business owners resist outlines 02:15 – The real problem with "figuring it out as you go" 03:35 – Why thinking about writing is not the same as writing 05:00 – Reframing the outline as a working document 07:15 – How outlines reduce decision fatigue and build momentum 09:10 – Introducing the "book brain dump" exercise 11:00 – Finding themes, patterns, and sections in your ideas 13:20 – How your outline evolves into a working table of contents 15:05 – Using your outline to repurpose existing content 17:10 – Why outlines actually fuel creativity 18:35 – Final encouragement to stop fearing the "O word" Keywords: business book outline, book outline for entrepreneurs, writing a business book, book planning process, working outline, working table of contents, business book strategy, book brain dump exercise, how to outline a nonfiction book, writing process for business owners, book coaching for entrepreneurs, writing momentum, repurposing content into a book, nonfiction book structure, overcoming writer overwhelm, book planning for CEOs, author productivity, writing a manuscript, content repurposing for authors, writing your first business book, business owners writing books, book writing for business owners, book writing for leaders, leaders writing books Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Book Brain Dump Exercise: https://bit.ly/bookbraindump LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1OGnkwVTpzBSY6ryVFFU0M6gn0trGt9Gt957OPsvjuWg/edit?usp=sharing