BONUS: The Truth About Latina Wealth Nobody Talks About

Last week I was featured on Banking On Cultura, hosted by mi amiga Victoria Jenn Rodriguez. The conversation was so good that I wanted to bring it to the YQD feed! Take a listen and subscribe to Banking on Cultura wherever you get your podcasts. FOLLOW JENN: 📲Instagram: ⁠⁠⁠⁠⁠iamvictoriajenn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📲 TikTok:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ iamvictoriajenn⁠⁠⁠⁠⁠⁠⁠⁠⁠ FOLLOW YO QUIERO DINERO: Ready to get your financial sh*t together? Work with me. 📸 Instagram: https://www.instagram.com/yoquierodineropodcast 🎥 YouTube: https://www.youtube.com/@yoquierodineropodcast 🎵 TikTok: https://www.tiktok.com/@yoquierodineropodcast -- She launched a podcast from a closet, using an iPhone 11 and wired Apple earbuds, then built a digital business powerful enough to make her a millionaire. But the real story is bigger than the revenue. It’s about a Puerto Rican woman claiming space in rooms shaped by whiteness, turning cultural fluency into economic power, and refusing to separate wealth from identity. In this episode, Victoria Jenn Rodriguez sits down with Jannese Torres, creator of the Yo Quiero Dinero Podcast and author of Financially Lit: The Modern Latina’s Guide to Becoming Financially Poderosa. Jannese Torres breaks down what it takes to monetize attention without diluting your values, use pop culture with intention, build beyond corporate dollars, and create offers people will pay for in an era where information is everywhere. The conversation moves through privilege, brand safety, AI, direct-to-consumer strategy, community accountability, and the uncomfortable truth that our dollars can either reinforce exclusion or fund the rooms we actually want to enter. What We Get Into: 01:13 Why Latino buying power keeps growing while Latino creators still get overlooked 02:43 The introvert who used to break out in hives before public speaking 04:27 Her first paid workshop became a 45-minute tech disaster, and people still waited 06:34 The fear lesson that changed how she approaches entrepreneurship 07:30 The shower idea behind Yo Quiero Dinero, and how she claimed the name 11:12 How to use Bad Bunny and pop culture without chasing empty clicks 15:00 The arroz con gandules post that revealed her real content niche 18:26 How to discuss race, privilege, and controversy without posting reactively 23:31 Why your values need to be part of your brand before the brand deals arrive 26:30 The business protection of building both B2B and direct-to-consumer income 30:32 Why people no longer want more information, they want access and results 33:38 The shift from passive courses to retreats, boot camps, and build-in-real-time offers 39:58 “Brown girls on the flyer” does not mean the room was built for you 42:58 Why Latinos need to stop discounting their own community and start investing at full price 45:36 How grassroots funding, community partnerships, and voting with your dollars create change 49:06 The practical playbook: diversify your offers, deepen your work, and spend with intention Key Takeaways Fear shrinks when you stop negotiating with it. A delayed workshop helped Jannese Torres build her speaking career. Cultural relevance is a business asset. Create from your identity instead of chasing trends. In the AI era, people pay for access, accountability, and results. Direct-to-consumer revenue gives creators more control over their message. Build your values into your brand before the brand grows. Representation means little if the community isn’t truly included. Every dollar supports the businesses and systems you want to sustain. Invest in Latino businesses at full value to strengthen the community. Grassroots spaces create opportunities where traditional rooms fall short. Exposure to new environments expands your vision of wealth and leadership. Hosted on Acast. See acast.com/privacy for more information.