Even with hard work and careful planning, many businesses still struggle because they don’t fully understand strategy or the systems at play in a complex world. Bothered by this common issue, Seth Godin wrote his latest book, This is Strategy, to help entrepreneurs and leaders make smarter, more strategic decisions. In this episode, Seth breaks down the four threads of strategy: time, games, empathy, and systems. He also shares practical advice to help entrepreneurs see and even change the systems that affect their success.

In this episode, Hala and Seth will discuss: 

- What strategy is and is not

- How to know if your strategy is working

- The problem with focusing on tactics

- Why working harder isn’t enough

- Spotting hidden systems affecting your business

- The four pillars of strategy

- Real-world examples of successful strategies

- How Airbnb used timing to scale

- Adapting when systems change

- And other topics…

Seth Godin is a well-known marketer, entrepreneur, and bestselling author of many books, including his latest, This is Strategy. His books have been translated into nearly 40 languages and have helped millions rethink marketing, business, and leadership. Seth has founded several successful companies, like Yoyodyne, which he sold to Yahoo for $30 million. He also founded Squidoo, one of the internet’s early popular community platforms. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He was also inducted into the Marketing Hall of Fame in May 2018. He created the altMBA, an online leadership workshop, and The Carbon Almanac, a project focused on climate change. 

Connect with Seth:

Seth’s Website: https://www.sethgodin.com/

Seth’s LinkedIn: https://www.linkedin.com/in/sethgodin/

Seth’s Instagram: https://www.instagram.com/sethgodin/

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Resources Mentioned:

Seth’s Book, This Is Strategy: Make Better Plans: https://www.amazon.com/This-Strategy-Make-Better-Plans/dp/B0D47T8S7N 

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