More Leads Won't Save You with Rich Ashton

What if buying a business with zero industry experience meant stepping right onto the brink of bankruptcy?  Our guest today bought a failing HVAC company generating two million dollars in declining revenue, only to discover it was losing money on almost every job.  Instead of chasing more leads or lowering prices, he made a few bold bets that would outperform any marketing or technology. That strategy didn't just save the company—it grew it from under one and a half million to over ten million dollars with a team that now runs the business without him. Welcome to today’s episode of Your Business Growth Podcast. I’m your host, Jeremy Shapiro, author of Your Business Growth Playbook, and my guest today is Rich Ashton!