Price the Outcome, Not the Hours - Ep. 20

The better you get at your job, the less you feel allowed to charge — that's the strangest punishment in business, and this week Rob takes it apart. The story of a designer who gave herself a pay cut as a reward for twelve years of getting better. Why hours-times-rate is really just confessing your costs, how effort pricing taxes mastery and rewards being slow, and what the old chalk-mark invoice teaches about what clients actually buy. Plus: pricing from the client's outcome backward, what a low quote whispers about you, and the three-quote experiment to run before Monday.