10PlusBrand

Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.

Подробно

https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting. The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts. 10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing. Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation. Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields. Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world. 10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc. Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency. 10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies. 10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals. Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds: (1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist. (2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking. (3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior. (4) Award-winning professional photographic artist, oil painter & poet. (5) Liberal arts education at Brandeis University. (6) Mentor, coach, director. 10 Plus Brand will offer online courses & workshops on brand building and brand marketing. Founder, CEO, Brand Strategist Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. As a “Commander in Chief”, Joanne leads these Teams: – highly skilled & talented writers & editors with JD or MBA degrees; digital content marketing & SEO experts; – Experienced video production crew, scriptwriter, director, videographer, photographers, graphic designers, motion graphic designers; producer & director of brand promotional videos, ads, TV commercials; – Skilled website custom coders, designers and web developers, experts in SEO, PPC, Google Core Web Vitals. ”First, we are brand builders. We use our proprietary process to decode brand DNA. Second, we are content creators. Third, we are digital marketers.” Says Joanne. ”First, we are brand builders. We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A. We also develop individual business brands for business leaders, experienced and growth-minded professionals, notables and influencers. Second, we are content creators. After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. We also deliver social media marketing & advertising campaigns. Third, we are digital marketers. ”We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, AI experience design, and Google core web vitals.” ”We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. ” ”After our in-depth brand marketing analysis, we turn a website or a LinkedIn profile into a power brand that generates leads, clients, sales, referrals, and loyal brand followers.” Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels #GenuineVideo For more insights, sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed Please call: 1-888-288-4533 (Main website:) https://www10plusbrand.com (LinkedIn optimization website:) https://www.10PlusProfile.com

Недавние эпизоды

15 СЕН, 2026
AI Visibility and Brand Search on LLMs: What's Replacing Ranking_Joanne Z. Tan_Season 3, Episode 4
AI Search Visibility: Why Brands Now Compete to Be Recalled, Not Ranked How AI Search Is Rewriting the Rules of Brand Discovery For thirty years, brand visibility meant ranking on a results page. That's over. Today, the AI search a customer runs on ChatGPT, Perplexity, or Gemini decides whether your brand gets mentioned at all — and there's no page two, no scroll, no second chance inside that answer. In this episode, Joanne Z. Tan breaks down why AI search behaves nothing like traditional search, why SEO alone can't win an AI search citation, and what actually earns a brand a place inside an AI search result: third-party validation, consistency across the web, and being recognized as an authority rather than just indexed as a page. Drawing on Harvard Business Review, MIT Sloan Management Review, and Deloitte research, Joanne lays out why AI search visibility is now a strategic asset — and why the brands that treat it that way now will own the next decade of brand discovery. To read the full article To watch as an 8-minute video About Joanne Z. Tan Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc. and the creator of AIXD.world (AI Experience Design). A brand strategist, thought leadership coach, brand building and marketing expert in business brands and leadership personal brands, she works with C-suite executives, founders, and senior business leaders to build brands to be recognized by humans and by AI, through her proprietary AI Native Brand Architecture™ and AIXD™ frameworks. Her guiding principle: "User experience is brand experience, and brand experience determines enterprise destiny." Subscribe to our Newsletter Visit our websites:10PlusBrand.comAIXD.world10PlusProfile.com © Copyright 2026, Joanne Z. Tan, 10 Plus Brand, Inc. All rights reserved.
8 МИН
11 СЕН, 2026
AI Search: Why Your Brand May Be Invisible to AI Even If You Rank #1 on Google_Joanne Z. Tan_Season 3, Episode_3
For decades, businesses invested heavily in search engine optimization (SEO) to improve their Google rankings. But AI search is fundamentally changing how people discover companies, experts, products, and services. Today, millions of users begin their research by asking ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and other AI platforms for recommendations and answers. As a result, a brand that ranks well on Google may still remain invisible if AI does not recognize it as an authoritative and trustworthy source. In this episode, Joanne Z. Tan explains why AI search is reshaping brand discovery, how AI evaluates digital authority, and why organizations, executives, entrepreneurs, and thought leaders must rethink their content and brand strategy to remain visible in the AI era. "In the age of AI search, your brand is no longer competing only for search rankings. It is competing to become part of AI's answers," says Joanne Z. Tan. - Read the full article- Watch the 14-minute video Subscribe to our free Newsletter:https://10plusbrand.com/newsletter-subscription/ In this episode, you'll discover: • Why AI search is transforming how customers discover brands and make purchasing decisions• Why traditional SEO alone is no longer sufficient for long-term brand visibility• Why many companies with strong Google rankings still fail to appear in AI-generated answers• The relationship among brand content, user-generated content, AI search, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and brand strategy• Why thought leadership, trusted content, and content authority have become strategic business assets• How AI systems evaluate credibility, expertise, and relevance when recommending brands• Practical strategies for increasing brand visibility across ChatGPT, Google AI, Gemini, Claude, Perplexity, and future AI platforms• Why organizations should begin preparing today for an AI-first search ecosystem As AI increasingly becomes the link between businesses and their customers, AI search is redefining how trust is earned and how brands are discovered. Organizations that invest today in authoritative content, strategic positioning, and genuine thought leadership will be better positioned to remain visible as AI continues to reshape the co-created customer journey among brands, customers, and influencers. About Joanne Z. Tan Joanne Z. Tan is Founder and CEO of 10 Plus Brand, Inc., a globally recognized brand strategist, thought leadership coach, executive branding expert, speaker, and content strategist. She helps CEOs, founders, executives, board members, and organizations decode their Brand DNA, elevate their authority, and build influential brands for the AI age. Her multidisciplinary approach integrates brand strategy, business modeling, thought leadership, AI Native Brand Architecture™, AIXD™ (AI Experience Design), high-authority content creation, marketing strategy, and digital storytelling to help organizations build enduring competitive advantage. © Joanne Z. Tan, 2026. All rights reserved.
14 МИН
2 СЕН, 2026
Open Ended Questions and Brand Association: How Social Listening Builds Brand Loyalty_Joanne Z. Tan_Season 3, Episode 2
To improve brand performance, strengthen brand loyalty, and grow the bottom line, build positive brand associations through social listening and open ended questions with customers, says Joanne Z. Tan. Most companies ask customers questions. Far fewer ask the right questions. If your surveys rely primarily on rating scales and multiple-choice answers, you may be measuring satisfaction while missing the authentic associations that truly shape your brand. The greatest insights often come from open ended questions that allow customers to describe your brand in their own words, revealing the positive associations, negative associations, emotions, and experiences that structured surveys often overlook. In this episode, Joanne Z. Tan explains why open ended questions are one of the most valuable tools in brand strategy, social listening, and customer research, especially in the AI age where genuine human understanding matters more than ever. - Read the full article - Watch the video - Subscribe to our Newsletter:https://10plusbrand.substack.com/ In this episode, you'll discover: • Why open ended questions uncover authentic brand associations that structured surveys often miss• How brand association influences trust, reputation, customer loyalty, and buying decisions• The difference between positive associations, negative associations, and neutral perceptions• Why social listening has become an essential complement to traditional market research• How authentic customer language reveals your brand's true surplus value beyond products and services• Why emotional associations often matter more than functional attributes• How AI can help analyze qualitative responses while human judgment remains essential for interpreting meaning• Practical ways leaders can use open ended questions to strengthen brand positioning, messaging, and customer experience The brands that earn lasting loyalty are not those that speak the loudest. They are the ones that listen most carefully. By asking thoughtful open ended questions and practicing genuine social listening, organizations discover what customers truly think, why they trust or avoid a brand, and which authentic associations shape long-term loyalty. Those authentic associations become the foundation of stronger brands, deeper customer relationships, and better bottom line. About Joanne Z. Tan Joanne Z. Tan is the Founder and CEO of 10 Plus Brand, Inc., a brand strategy, executive branding, and thought leadership consultancy. She helps CEOs, executives, entrepreneurs, and organizations build influential, authentic brands through strategic positioning, Brand DNA decoding, AI Experience Design (AIXD™), thought leadership, content strategy, and digital presence. A speaker, interviewer, writer, photographer, and lifelong learner, Joanne combines analytical thinking with creativity to help leaders and organizations build trust, brand equity, and long-term competitive advantage in the AI age. Learn more:https://10plusbrand.comhttps://10plusprofile.comhttps://aixd.world Copyright © 2026 Joanne Z. Tan. All rights reserved. Unauthorized reproduction or distribution of this podcast description or its contents is prohibited without written permission.
10 МИН
25 АВГ, 2026
Hiking 200 Miles of Camino Primitivo, a Full Solar Eclipse, My Solo Travel Spain Tour & Adventure_Joanne Z. Tan_Season 3, Episode 1
What if the most meaningful Spain tour isn't one you purchase, but one you create for yourself? In this episode, I share my unforgettable 310-kilometer solo travel journey along the Camino Primitivo, the oldest route of the Camino de Santiago for 1,100 years, followed by an extraordinary experience witnessing the 2026 total solar eclipse in León, Spain. Although I began the pilgrimage alone, I was never truly alone. Along the Camino, strangers became companions. Conversations crossed cultures. Shared meals, encouragement, and kindness transformed a solitary journey into one rich with stories. At the same time, the Camino reminded me that wisdom lies in knowing when to embrace solitude and when to welcome a companion. This episode is about much more than hiking across northern Spain. It is about perseverance, resilience, friendship, cultural discovery, and the personal transformation that often comes when we step outside our routines and comfort zones. Whether you're planning a Spain tour, considering your own Camino pilgrimage, interested in solo travel, or simply curious about the lessons learned from walking hundreds of kilometers across Spain, I hope this story inspires you to take your own first step. Read as a blog Watch as a video In this episode, you'll discover: • What solo travel is really like during a 310-kilometer pilgrimage across northern Spain.• How companionship naturally develops and changes among pilgrims from every corner of the world.• Why walking alone can deepen self-awareness while opening the door to meaningful human connections.• What it was like to continue the journey to León to witness the spectacular 2026 total solar eclipse.• Why the Camino de Santiago is ultimately about far more than reaching Santiago de Compostela. Every journey changes us. Some through breathtaking landscapes. Some through unforgettable people. Some through rare moments that remind us how small we are beneath the vastness of the universe. My Spain tour offered all three, and more. I hope you'll join me on this remarkable journey. About Joanne Z. Tan Joanne Z. Tan is the founder and CEO of 10 Plus Brand, Inc., a Silicon Valley brand strategy, executive branding, and thought leadership consultancy. She helps CEOs, executives, entrepreneurs, and organizations build influential, authentic brands through strategic positioning, content, and digital presence. A speaker, interviewer, writer, photographer, and lifelong traveler, Joanne combines business strategy with creativity to help leaders become recognized authorities in their industries. She is also the host of Interviews of Notables and Influencers, where she explores leadership, branding, innovation, and the stories behind remarkable people. Learn more:https://10PlusBrand.com Copyright © 2026 Joanne Z. Tan. All rights reserved. Unauthorized reproduction or distribution of this podcast description or its contents is prohibited without written permission.
17 МИН
3 ИЮЛ, 2026
Adventure Hiking: 20 Miles Through The Narrows in Zion, in 12 hours, Solo_Joanne Z. Tan_Season 2, Episode 100
What possesses someone to spend 12 straight hours hiking 20 miles through The Narrows, carrying a backpack, climbing over slippery boulders, wading through cold water, through one of the world's most spectacular slot canyons? In this episode, Joanne Z. Tan shares the unforgettable story of hiking solo through The Narrows in Zion National Park, one of the most challenging and breathtaking wilderness adventures in America. From breathtaking canyon scenery to moments of exhaustion, wonder, and quiet reflection, this journey is about far more than completing a difficult hike. It is a story of perseverance, courage, humility, and discovering beauty where few are willing to venture. - Read the full adventure story with photos - Watch the 35-minute video with photos - Subscribe to our free Newsletter In this episode, you'll discover: • What it is like to hike 20 miles through The Narrows in Zion National Park.• Why this iconic wilderness adventure challenges both physical endurance and mental resilience.• The unexpected lessons nature teaches about perseverance, preparation, and courage.• How solitude in the wilderness can renew perspective and deepen gratitude.• Why the greatest adventures often transform us long after the journey ends. Whether you're an experienced backpacker, an aspiring adventurer, or someone who simply loves stories of exploration, this episode invites you to experience one of America's most extraordinary wilderness landscapes through Joanne's eyes. About Joanne Z. Tan Joanne Z. Tan is the founder and CEO of 10 Plus Brand, Inc., a corporate brand strategy, executive branding, and thought leadership agency. She is also an award-winning photographic artist, wilderness backpacker, writer, speaker, and host of Interviews of Notables and Influencers. Through her travels and outdoor adventures, she shares stories of resilience, nature, creativity, and the human spirit. © 2026 Joanne Z. Tan. All rights reserved.
35 МИН