The @NHL uses Twitter to rally new fans

Tune in as Heidi Browning, the CMO of the NHL, describes how she evolved the @NHL social strategy, created a network of content creators, and is bringing the game to new fans (with a little help from Snoop Dogg and Chance the Rapper). As you listen along, here are some helpful links: Chance the Rapper SNL skit Chance the Rapper reprise Snoop Dogg explains hockey slang Snoop Dogg explains the Stanley Cup @NHLGIFs account The creator behind @NHLGIFs Black Girl Hockey Club #BGHC #LetsDoThatHockey Follow Heidi on Twitter! For more on Twitter moments, check out these links: Everything you need to know about Twitter Moments How to create a Twitter Moment This episode’s hot take: What is the #1 metric that you look for in a Tweet? Impressions? Clicks? Likes? Retweets? Chime in here! For more, visit business.twitter.com (we especially recommend the Twitter Business blog) and follow us at @TwitterBusiness.