Redefining Heritage

In this episode of Management Meets, Katie sits down with Carolina Catalani to discuss second-generation entrepreneurship, corporate-to-startup transitions, and brand building. Drawing from her background at Procter & Gamble and her current leadership role at Finmark, Carolina shares how she helped scale her parents' business before co-founding AVAU, a high-end fragrance house created with her siblings, which recently debuted its flagship home in Milan. The discussion highlights the practical realities of managing rapid growth within a family-owned business. Carolina discusses transitioning mindsets, pivoting from skill-based to value-based hiring, and setting strict personal boundaries to maintain productivity within a family-run business.