Marketing in the Age of AI

Episode Overview: How can brands make live events more interactive, memorable, and measurable? In this episode of Marketing in the Age of AI, Emanuel Rose speaks with Richard Foltys about AI-powered event activations, humanoid robots, cinematic content, personalized experiences, and QR-code campaigns that turn attendee engagement into measurable marketing value. What You'll Learn: 🔹 How AI and robotics are changing live brand experiences 🔹 Why personalized content increases engagement and sharing 🔹 How QR-code activations can scale to thousands of attendees 🔹 How brands can capture leads and measure event ROI 🔹 Why digital activations can extend beyond the event itself 🔹 How physical and digital experiences can work together Featured Guest: 🎙️ Richard Foltys, founder of DMA Events, has more than 25 years of experience creating experiential campaigns for brands through AI, robotics, photo and video activations, custom trading cards, and event entertainment. Connect with Richard: https://www.linkedin.com/in/416rich Episode Highlights: 🤖 Humanoid robots as interactive brand ambassadors 🎬 AI-generated cinematic videos and personalized content 📸 Custom trading cards, Glambots, and branded keepsakes 📱 QR-code activations built for large-scale participation 📊 Lead capture, data collection, and event ROI measurement 🔁 Extending event campaigns for weeks after the live experience Connect and Explore More: Emanuel Rose:https://emanuelrose.com/ LinkedIn:https://www.linkedin.com/in/b2b-leadgeneration/ Instagram:https://www.instagram.com/emanuelroseauthor/ Facebook:https://www.facebook.com/EmanuelRoseAuthor YouTube:https://www.youtube.com/@marketingintheageofai-ec6fx Further Reading or Resources: 📖 Read the related blog post:https://emanuelrose.com/ai-event-activations-that-turn-live-moments-into-measurable-revenue/ 📚 Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 👍 Like the video, subscribe to Marketing in the Age of AI, and comment with the most memorable event activation you’ve experienced. #AIMarketing #ExperientialMarketing #EventMarketing #AIEvents #EventTechnology #MarketingAI #Robotics #BrandActivation #LeadGeneration #EventROI #MarketingStrategy #CustomerExperience #ArtificialIntelligence #B2BMarketing #EmanuelRose #RichardFoltys #MarketingInTheAgeOfAI

Episode Overview: AI can create major gains in efficiency and growth, but only when businesses have the right foundation in place. In this episode of Marketing in the Age of AI, Emanuel Rose speaks with Brian Beck about AI adoption, cybersecurity, governance, and how leaders can scale technology without losing control of their data or business priorities. What You'll Learn: 🔹 Why AI strategy should start with business outcomes 🔹 How cybersecurity can enable AI adoption instead of slowing it down 🔹 Why data governance matters before scaling AI agents 🔹 How to identify meaningful ROI beyond simple efficiency gains 🔹 Why businesses should avoid becoming too dependent on one AI platform 🔹 How leaders can use AI to scale without sacrificing culture or security Featured Guest: 🎙️ Brian Beck works with business leaders on technology strategy, cybersecurity, and AI adoption, helping organizations translate technical decisions into practical business outcomes. Connect with Brian: https://www.linkedin.com/in/brianbeck73/ Episode Highlights: 🔐 Building secure foundations for AI adoption 🤖 Scaling AI agents across teams 📊 Connecting AI investments to measurable business outcomes 🧠 Moving from individual experimentation to company-wide strategy ⚙️ Streamlining software, workflows, and repetitive tasks 📈 Using technology to support sustainable growth Connect and Explore More: Emanuel Rose:https://emanuelrose.com/ LinkedIn:https://www.linkedin.com/in/b2b-leadgeneration/ Instagram:https://www.instagram.com/emanuelroseauthor/ Facebook:https://www.facebook.com/EmanuelRoseAuthor YouTube:https://www.youtube.com/@marketingintheageofai-ec6fx Further Reading or Resources: 📖 Read the related blog post:https://emanuelrose.com/ai-security-strategy-for-practical-business-growth/ 📚 Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 👍 Like the video, subscribe to Marketing in the Age of AI, and comment with the biggest AI security or adoption challenge your organization is facing. #AISecurity #AIMarketing #ArtificialIntelligence #Cybersecurity #AIAdoption #AIGovernance #BusinessStrategy #AIAgents #DigitalTransformation #TechnologyStrategy #BusinessGrowth #DataGovernance #B2BMarketing #EmanuelRose #BrianBeck #MarketingInTheAgeOfAI

Episode Overview: Direct mail still works—especially when it is connected to better attribution, digital follow-up, and AI-powered analysis. In this episode of Marketing in the Age of AI, Emanuel Rose speaks with Brad Kugler about how marketers can make direct mail more measurable, improve response rates, and connect offline campaigns with digital tools. What You'll Learn: 🔹 How modern direct mail attribution works 🔹 Why QR codes, address resolution, retargeting, and landing pages matter 🔹 How AI can analyze direct mail creative before launch 🔹 Why repeated impressions improve campaign performance 🔹 How offline and digital channels can work together 🔹 How marketers can test, measure, and optimize campaigns more effectively Featured Guest: 🎙️ Brad Kugler works at the intersection of direct mail, marketing technology, attribution, and AI. His platforms use campaign data, digital tools, and AI analysis to help marketers improve targeting, creative, and measurement. Connect with Brad: https://www.linkedin.com/in/bradkugler/ Episode Highlights: 📊 Direct mail attribution beyond promo codes 🤖 AI-powered creative and campaign analysis 📬 Combining physical mail with digital retargeting 🎯 Measuring engagement across multiple touchpoints 🧪 Testing and improving campaigns with real performance data 🔎 Competitive intelligence for direct mail marketers Connect and Explore More: Emanuel Rose:https://emanuelrose.com/ LinkedIn:https://www.linkedin.com/in/b2b-leadgeneration/ Instagram:https://www.instagram.com/emanuelroseauthor/ Facebook:https://www.facebook.com/EmanuelRoseAuthor YouTube:https://www.youtube.com/@marketingintheageofai-ec6fx Further Reading or Resources: 📖 Read the related blog post:https://emanuelrose.com/direct-mail-attribution-ai-frameworks-for-measurable-offline-growth/ 📚 Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 👍 Like the video, subscribe to Marketing in the Age of AI, and comment with how you are measuring offline marketing campaigns. #DirectMail #AIMarketing #MarketingAttribution #MarketingAI #DirectMailMarketing #MarketingStrategy #MarTech #MarketingAnalytics #OfflineMarketing #PerformanceMarketing #MarketingAutomation #B2BMarketing #EmanuelRose #BradKugler #MarketingInTheAgeOfAI

Episode Overview: AI tools are getting faster, cheaper, and more deeply connected to the marketing stack. But convenience can quickly become dependency. In this episode of Marketing in the Age of AI, Emanuel Rose breaks down why marketers should keep their prompts, data, and workflows portable as agentic AI becomes more embedded in CRM, advertising, reporting, and search. What You'll Learn: 🔹 Why model and platform independence matters as AI becomes embedded in CRM and marketing systems 🔹 How to evaluate vendor lock-in across your AI marketing stack 🔹 Why your prompts, data, processes, and intellectual property should remain portable 🔹 How agentic AI is shifting from answering questions to completing tasks 🔹 What growing AI infrastructure investment could mean for the cost and availability of AI tools 🔹 How conversational interfaces are changing digital advertising management 🔹 Why GEO and AEO should become part of your content and search strategy 🔹 How AI-assisted reporting can turn hours of repetitive work into a much shorter human-reviewed workflow 🔹 Why human judgment, brand voice, creativity, and relationships remain critical even as automation improves Episode Highlights: 💻 AI infrastructure and the marketing stack 🔐 The vendor lock-in question 🤖 Agents that actually complete work 📊 Conversational ad management 🔎 GEO and AI search visibility ⏱️ The save-time playbook Connect and Explore More: 🌐 Emanuel Rose:https://emanuelrose.com/ 💼 Connect with Emanuel on LinkedIn:https://www.linkedin.com/in/b2b-leadgeneration/ 📸 Instagram:https://www.instagram.com/emanuelroseauthor/ 📘 Facebook:https://www.facebook.com/EmanuelRoseAuthor ▶️ YouTube — Marketing in the Age of AI:https://www.youtube.com/@marketingintheageofai-ec6fx Further Reading or Resources: 📖 Read the companion article:https://emanuelrose.com/ai-marketing-stack-strategy-keep-control-as-agentic-tools-scale/ 📚 Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 🌐 More AI marketing insights from Emanuel Rose:https://emanuelrose.com/ 👍 Like the video if the discussion gave you something useful to apply. 💬 Comment with the AI workflow, agent, or marketing tool that is currently saving your team the most time. 🔔 Subscribe to Marketing in the Age of AI for practical conversations about AI, marketing strategy, automation, GEO, agentic systems, and business growth. #MarketingInTheAgeOfAI #EmanuelRose #AIMarketing #MarketingAI #AgenticAI #AIAgents #MarketingAutomation #MarketingStrategy #MarTech #MarketingTechStack #VendorLockIn #ArtificialIntelligence #GenerativeAI #B2BMarketing #DigitalMarketing #GEO #GenerativeEngineOptimization #AEO #AnswerEngineOptimization #AISearch #SEO #MarketingOperations #AIWorkflow #AITransformation #FutureOfMarketing #ContentMarketing #MarketingAnalytics #AIAdvertising

Episode Overview: AI does not fix broken workflows. In many cases, it exposes them. In this episode of Marketing in the Age of AI, Emanuel Rose talks with Mike Toguchi, Chief Strategy Officer at Tectonic, about how nonprofits, universities, associations, and other mission-driven organizations can adopt AI without sacrificing trust, governance, or operational clarity. The conversation focuses on process documentation, SOPs, workflow automation, change management, and using AI to reduce manual work so teams can spend more time on meaningful, high-impact activities. What You’ll Learn: ⚙️ Why organizations should fix workflows before adding AI 📋 How SOPs and documentation create a stronger foundation for automation 🤝 Why cross-functional collaboration matters for successful AI adoption 🧠 How AI can reduce repetitive administrative work without replacing human judgment 🔄 Why change management is often the hardest part of implementation 💻 How AI is making custom software development and prototyping faster 🎯 Why leadership communication, governance, and trust determine whether transformation succeeds Featured Guest: 🎙️ Mike Toguchi is Chief Strategy Officer at Tectonic and has more than 25 years of experience helping universities, nonprofits, foundations, and associations improve complex digital workflows. His work spans scholarships, grants, admissions, accessibility services, compliance-driven processes, digital transformation, and workflow automation. Connect with Mike:https://www.linkedin.com/in/miketoguchi/ Tectonic:https://teamtectonic.com/ Episode Highlights: 🔹 Why siloed departments make AI implementation harder 🔹 Turning undocumented processes into usable SOPs 🔹 Using AI to support grant research, fundraising, and personalized outreach 🔹 Reducing administrative friction in higher education 🔹 Saving measurable time on repetitive tasks 🔹 Why organizations should automate processes before buying more technology 🔹 Using AI-assisted development to prototype custom solutions faster 🔹 Keeping human judgment and oversight in technical workflows Connect and Explore More: 🌐 Emanuel Rose:https://emanuelrose.com/ LinkedIn:https://www.linkedin.com/in/b2b-leadgeneration/ Instagram:https://www.instagram.com/emanuelroseauthor/ Facebook:https://www.facebook.com/EmanuelRoseAuthor YouTube:https://www.youtube.com/@marketingintheageofai-ec6fx Further Reading & Resources: 📖 Read the companion article:https://emanuelrose.com/ai-workflow-strategy-for-mission-driven-organizations-that-need-trust/ 📘 Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/ 👍 Like the video if it helped you think differently about AI implementation and workflow design. 💬 What is the biggest barrier to AI adoption in your organization—process, technology, data, or trust? 🔔 Subscribe to Marketing in the Age of AI for practical conversations about AI strategy, automation, marketing, leadership, and measurable business outcomes. #MarketingInTheAgeOfAI #AIWorkflow #AIAdoption #MikeToguchi #EmanuelRose #ArtificialIntelligence #WorkflowAutomation #DigitalTransformation #NonprofitTechnology #HigherEducation #ChangeManagement #BusinessProcess #AIForBusiness #Automation #SOPs #MissionDriven