Stop Competing on Price: How to Become the Premium Med Spa in Your Market

Do patients see your med spa as truly different, or just another option to compare on price? In this episode, I break down the commodity med spa problem and why personalized care, patient education, and customized treatments aren't enough to create differentiation. I share how copying competitors, relying on discounts, and building a menu around one-off services can make your practice easier to price shop. Tune in to learn how to create a unique position, proprietary offers, and a category-of-one experience that makes your med spa stand out for something more than price. HIGHLIGHTS The signs your med spa has become a commodity. Why “personalized care” isn’t real differentiation. How copying competitors makes you easier to price shop. The problem with building your menu around one-off services. Why competing on price requires a completely different business model. How a proprietary menu helps you become a category of one. What Drybar and FedEx can teach you about positioning. RESOURCES + LINKS Build a signature package with Ask Heather AI - https://heatherterveen.com/build/ Create your own signature menu using Ask Heather AI - watch how HERE! Turn every consult into a 10K sale with Heather AI! Learn more about The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com