Why AI Brands Need Audio: Insights from Our New Study

It seems like AI is everywhere these days. But if you look at actual usage, only 50% of Americans use AI once a week. That’s roughly the same share of Americans who used the internet back in 2001. If AI brands want to grow, there’s a hesitancy gap they’ll need to address. According to our new study with the Cumulus Media | Westwood One Audio Active Group®, audio is the perfect place to foster a brand campaign. For details of our survey, as well as tips from our AI brand playbook, check out this week’s episode of The Media Roundtable. First-time host Tucker Peleuses (Chief of Staff to the CEO, Oxford Road) welcomes Neal Lucey (EVP, Strategic Planning, Oxford Road) and Pierre Bouvard (Chief Insights Officer, Cumulus Media | Westwood One) to talk about AI’s split perceptions, audio wins, and why it’s important to remember that you’re not the customer. Let’s dive in. “ If you're an AI brand and you think most Americans are aware of you, you've got a lot of work to do.” - Neal Lucey (EVP, Strategy & Planning, Oxford Road) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.