How to Access 700M European Amazon Shoppers the Easy Way ft. Nick Penev

Send us Fan Mail Selling on Amazon Europe can help US sellers test EU demand, handle VAT, and start with Germany before expanding across European marketplaces. MAG Growth podcast guest Nick Penev of hellotax and eCom Hot Sauce talks about Amazon Europe expansion, Amazon VAT, FBA, product compliance, listing localization, and finding the right partners. Nick explains why US brands should check demand first, test a small catalog, and add European markets only when the numbers make sense. Check out Nick Penev on LinkedIn for more on EU VAT, selling in Europe, and ecommerce partnerships: https://www.linkedin.com/in/nick-penev-0051791a/ #AmazonEurope #AmazonFBA #AmazonVAT Want free resources? Dowload our Free Amazon guides here: Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 0:00 - Selling on Amazon Europe: Market Size and Opportunity 0:57 - Amazon Europe Expansion With Nick Penev 2:30 - How US Sellers Should Check European Demand 4:43 - Why Europe Is More Than One Marketplace 5:19 - How to Start Amazon FBA Europe From Germany 7:24 - Amazon Europe VAT Rules for US Sellers 9:44 - Amazon Europe Product Compliance and EPR Basics 11:08 - Partners Needed for Amazon Europe Expansion 14:35 - How to Find Ecommerce Partners in Europe 15:23 - Business Advice From Nick Penev ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show