Stop Asking People to Buy 5 Minutes After They Find Out

When I was 18, I worked with three women in Ireland who spent months preparing for a one-week summer holiday. I thought they were completely ridiculous. Years later, I realised they understood something I’d been getting wrong in business. The anticipation was part of the experience. In this episode, I’m sharing what I accidentally taught me about marketing, and why we don’t need to wait until something is finished before we start talking about it. In this Episode, I cover: Why anticipation matters in marketing. Giving your ideas enough runway. Why last-minute marketing can feel salesy. Rethinking what it means to be “ready”. Taking some of the pressure off selling. LINKS : Sign up for our workshop Booked by Christmas HERE Learn about Shoot Caddy HERE Learn more about learning inside of Academy HERE Wanna get a one-on-one FREE strategy call with me? Book HERE