/https://www.omnycontent.com/d/programs/e73c998e-6e60-432f-8610-ae210140c5b1/b6fa4761-6f01-4b06-9e10-b28e012855da/image.jpg?t=1740420815&size=Large)
Possible NOW
iHeartPodcasts
Stay Human at Scale: Manolo Arroyo and Carolyn Everson on Reinventing an Icon
21 МАЙ, 202628 МИН
/https://www.omnycontent.com/d/programs/e73c998e-6e60-432f-8610-ae210140c5b1/b6fa4761-6f01-4b06-9e10-b28e012855da/image.jpg?t=1740420815&size=Large)
Описание
Recorded live at POSSIBLE 2026 in Miami, this special episode features Coca-Cola's Global CMO Manolo Arroyo and board director Carolyn Everson. In this candid, unfiltered conversation, these two leaders interview each other and discuss what it took to transform Coca-Cola from a 140-year-old brand into a digital-first organization, why the company moved beyond brand love as its defining metric, and what it takes for a CMO to earn a seat in the boardroom as a driver of growth rather than a cost center.
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