The Algorithm Ate My Homework: Simplifying Social Media for Real Estate Agents & Entrepreneurs

DOWNLOAD THIS EPISODE'S LOL: https://thesimpletouches.myflodesk.com/offload-mel Realtor Melissa Hladyniuk built a recognizable real estate brand ("Mel Sells Island Life") by niching into luxury vacation homes on Instagram, growing organically from ~3K to 7.5K followers in a year. She breaks down her exact real estate social media strategy — niching down without losing leads, her four brand pillars, and using entertaining content to attract clients instead of chasing them. We cover: Why personal branding matters for real estate agents Finding a niche and building a recognizable brand Creating Instagram content people want to watch Getting comfortable on camera Melissa's four brand pillars Building relationships through social media Finding the right videographer Why authenticity outperforms perfection Using AI for content strategy without losing your voice Practical ideas for any agent, entrepreneur, or business owner growing their brand online. 🎁 Try HighLevel FREE for 1 month: affiliates.gohighlevel.com/?fp_ref=ghl-main&share=a5cUaxQ8waG229Ot57bD CHAPTERS 00:00 Introduction 01:28 What personal branding really means 03:19 Finding your niche without limiting yourself 05:57 Attracting the right clients through content 07:19 Becoming more confident on camera 09:51 Why entertaining content works 11:06 Melissa's four brand pillars 13:33 Creating content consistently 15:46 Networking and collaboration 17:09 Finding the right videographer 19:04 Storytelling through social media 23:40 Why Melissa shifted strategy: YouTube to Instagram 29:21 Creative risks that paid off 32:48 Melissa interviews Tamany 37:42 Should realtors use AI? 44:50 What's next for Melissa 🎁 Brought to You By HighLevel Run your CRM, email, SMS, automations, calendars, and AI in one platform. 👉 First month FREE: affiliates.gohighlevel.com/?fp_ref=ghl-main&share=a5cUaxQ8waG229Ot57bD 🔗 CONNECT WITH ME: Tamany Hall Instagram: @realestatesocialstrategist Website: https://www.thesimpletouches.com 🔗 CONNECT WITH MELISSA Phone: 361.742.9860 Instagram: @mel_sells_island_life Website: https://melsellsislandlife.com/ TikTok: @melsellsislandlife If this gave you a fresh perspective on building your personal brand, send it to another agent or entrepreneur who needs to hear it. #RealEstateMarketing #RealtorBranding #InstagramForRealtors #RealEstateSocialMedia #PersonalBranding

In this episode, we’re breaking down a real mistake that cost $125,000 and the lesson behind it that every realtor needs to hear. I’m joined by Paul Bodier, a 30+ year real estate veteran and powerhouse behind Knowledge Real Estate Group, and we get into what actually keeps agents in business through market shifts and what quietly takes them out. We talk about: The difference between “have to” vs “want to” clients (and why it matters more than your content) What to do when the market slows down and deals disappear The daily activities that actually generate income (not just make you feel busy) Why most agents are talking to the wrong people How to use social media as a tool, not a crutch If you’ve ever felt like you’re doing everything right but still not seeing results, this episode will probably call you out a little. In a helpful way. This is the kind of advice that doesn’t trend… but it’s what builds a business that lasts. Connect with me: Instagram: https://www.instagram.com/realestatesocialstrategist Website: https://www.thesimpletouches.com Explore Social Simplicity: https://www.thesimpletouches.com/social-simplicity Connect with Paul: Phone: 916-919-5775 Office: 916-788-8880 Email: [email protected] Brokerage: Knowledge Real Estate Group, Keller Williams Roseville, CA

ACCESS YOUR SPECIAL PRICING HERE: http://yourhomepage.ai/thesimpletouches If your Reels are getting views, maybe even DMs, but your leads seem to disappear the second someone clicks your link, this episode explains why.In this conversation, Tamany Hall sits down with Carter Long to break down the gap most real estate agents ignore: what happens after a Reel performs and before someone becomes a client.They unpack why sending people away to third-party platforms quietly kills conversion, how to move from attention to access, and what it actually takes to turn social media visibility into real buyer interest.This episode covers: • Why social media views don’t automatically equal leads • The hidden leak between content and conversion • How to keep potential buyers inside your ecosystem • What agents should rethink about their link in bio strategy • The difference between attention and access in real estate marketingIf your content works but your system doesn’t, this conversation will change how you think about social media.ACCESS YOUR SPECIAL PRICING HERE: http://yourhomepage.ai/thesimpletouches

Discover the secrets to building authentic connections in real estate with Chelsea Peitz, a leading voice in social media strategy and personal branding. In this engaging episode, Chelsea shares her journey from real estate to social media marketing, offering invaluable insights on creating content that resonates, builds trust, and drives results. Learn how digital trust can transform your real estate marketing approach and why human-centered content outperforms traditional methods. Packed with actionable advice, including how to navigate algorithms, craft meaningful content, and embrace unique storytelling, this video dives into the essentials of real estate success through authentic engagement and entrepreneurship.Whether you're a seasoned agent or just starting out, you'll gain practical tips to elevate your branding and connect with your audience on a deeper level. Plus, hear Chelsea's candid confessions about her most cringe-worthy social media moments and what they taught her. Don't miss the chance to redefine your content creation strategy and unlock the power of digital trust for real estate success.Join the conversation by sharing your thoughts or connecting with Chelsea Peitz @chelsea.peitz and Tamany @realestatesocialstrategist on Instagram for more inspiration and resources.#engagementtips #contentcreation #digitaltrust #engagementtips #digitaltrustCHAPTERS:00:00 - Intro02:02 - Chelsea's Role in Social Media04:51 - Chelsea's Journey into Social Media11:48 - Timeless Video Principles20:54 - Social Media Hot Seat21:40 - Avoiding Analytics in Social Media23:40 - Understanding August You27:30 - Strategy Behind Key Posts33:20 - ROI of Social Media Explained41:53 - Content as a Contract46:10 - Cringe Marketing Moments48:32 - 5-Piece Content Sequence for Listings55:20 - Chelsea's Question to Me58:32 - Defining Your Personal Brand59:42 - Connecting with ChelseaLearn more about The Simple Touches at www.thesimpletouches.comConnect with Tamany at The Simple Touches on Instagram: https://www.instagram.com/realestatesocialstrategist/

Want to unlock YouTube secrets every REALTOR® should know in 2025? This video is a must-watch for real estate agents looking to master social media strategy, enhance their personal branding, and boost real estate marketing efforts. Join host Tamany, owner of The Simple Touches, as she chats with YouTube expert and real estate coach Loida Velasquez, who shares her journey from new agent to building a thriving platform with over 96,000 subscribers.Loida dives into her unfiltered approach to content creation, authentic engagement, and leveraging YouTube as a real estate marketing powerhouse. Discover actionable tips on using video to attract clients, integrating AI tools like ChatGPT, and crafting SEO-optimized titles and descriptions that keep your videos working for you long-term. Whether you're just starting or looking to refine your strategy, this conversation is packed with insights to take your content to the next level.Learn how Loida's intentional focus on educational and relatable videos turned her into a trusted voice in the real estate community. She also offers practical advice on thumbnail design, repurposing long-form content into Shorts, and growing your audience across platforms like Instagram and YouTube.Stay tuned for expert tips, personal anecdotes, and proven strategies to elevate your branding and entrepreneurship game! Have questions or ideas? Drop them in the comments and join the conversation. Don’t forget to connect with Loida Velasquez on Instagram (@loidaVelas) and YouTube, and follow Tamany on Instagram (@RealtorSocialMediaMarketing) and YouTube for more social media and content creation tips. Let’s make 2025 your breakthrough year in real estate marketing!#leadgeneration #realestateagentbeginner #realestatebusiness #emailmarketingforrealestateagents #prospectingrealestate#digitalmarketing #socialmediamarketing #youtubeseo #realestate #realestatescriptsCHAPTERS:00:00 - Intro00:38 - Who is Loida Velasquez01:42 - Transition from Production to Coaching03:05 - Social Media Presence Before YouTube04:22 - Building Audience from YouTube to Instagram05:36 - Content Repurposing Strategies06:53 - Video Editing Techniques09:46 - Growing as a Realtor on YouTube13:30 - YouTube Video SEO Optimization18:14 - Impact of Buying Fake Views19:55 - Thumbnail SEO Optimization for YouTube25:11 - Ultimate Instagram Overhaul with Simpletouces.com25:40 - Integrating YouTube Shorts into Strategy27:56 - Differences Between YouTube Shorts and Instagram Reels28:51 - Importance of YouTube Hashtags and Tags33:05 - Collecting Leads from YouTube35:00 - Outsourcing Content Creation36:40 - Posting Frequency for YouTube38:45 - Realizing the Importance of Video43:15 - Approaching Brand Partnerships45:33 - Determining Rates for Brand Deals49:17 - Current Projects of Loida50:48 - Where to Find Loida51:21 - Outro