The Automation Journey | A Podcast from Rocrich AGV Solutions

The robot is the easy part. What happens around it decides whether your automation project works or ends up gathering dust in the corner. You've seen it happen: a company buys the flashy AGV or AMR, it doesn't hit expectations, and within a year it's sitting unused while everyone blames "the technology." If you're weighing a warehouse automation investment and worried about repeating someone else's mistake, this one's for you. Brian Spradlin is President of Rocrich AGV Solutions, with two decades in automation and robotics including a run as Vice President of Global Product Development at KION Group. He also hosts this podcast, which means he's heard these lessons from the guest chair as often as the host's. Brian breaks down why the hardest part of automation was never the robot itself, and what actually separates a deployment that pays off from one that ends up switched off in a corner. You'll walk away knowing what questions to ask a vendor, what to demand in a service contract, and where the line sits between smart scope-cutting and a mistake you'll regret for years. Expect a conversation on how buyer behaviour has shifted from chasing shiny trade show demos to demanding real ecosystem thinking, where humanoid robots genuinely stand today, and what "invisible" project work actually looks like on the ground. This is for operations, supply chain and warehousing leaders evaluating automation vendors, not for anyone looking for a product pitch. Key Takeaways - The industry has moved past "should we automate" toward a harder question about long-term partnership, and Brian explains why that shift is protecting buyers from repeating old mistakes. - Humanoid robots draw the crowds at trade shows, but Brian lays out the cost, battery life and safety realities that put real commercial viability years away. - Systems fail at interfaces, not inside the robot itself. Brian explains why the software connections nobody demos are where most automation projects actually break. - Ask who picks up the phone at 2am before you sign anything. Brian shares exactly what to demand from a vendor's service and support contract, and why the answer often surprises buyers. Chapter Markers 00:00 Intro and the LinkedIn post that started it 02:33 Why customers now buy the ecosystem, not just the robot 04:56 Humanoid robots: hype or real solution? 09:09 What's actually interesting beyond the trade show floor 10:30 Sponsor break 10:55 The invisible work behind every automation project 12:50 Red flags in "easy deployment" marketing claims 14:46 Rebuilding trust after a failed automation attempt 17:42 What a proof of concept should look like in 2026 19:02 What to expect from a good automation vendor 21:11 The most underestimated parts of deployment 23:54 What keeps a system running at 2am 26:56 Sponsor break 27:26 Do you need the same technician who installed it? 30:10 Three takeaways for getting automation right 32:22 The tension between procurement and operations 35:08 Where the line is on cutting scope 38:36 Behind the scenes of The Automation Journey Useful Links & Resources Brian Spradlin on LinkedIn: https://www.linkedin.com/in/brian-spradlin-40450620/ Rocrich AGV Solutions: https://www.rocrich.com Connect With the Show LinkedIn: https://www.linkedin.com/company/rocrich/ Instagram: https://www.instagram.com/rocrich_solutions/ Website: https://www.rocrich.com Got a story about an automation project that went sideways, or one that worked better than expected? Tell us in the comments. We're curious how many of you have equipment sitting unused because the "invisible" work got skipped. Visit rocrich.com to learn how Rocrich AGV Solutions can help you start or scale your automation journey. #AutomationJourney #WarehouseAutomation #AGV #SupplyChain #ManufacturingAutomation

Mobile robot standards are multiplying faster than most operations teams can track them. Your RFP lists every AGV and AMR safety standard under the sun, but does anyone on your team actually know which ones apply, or why? Between ANSI B56.5, R15.08, ISO 3691-4 and the forthcoming ISO 26058, it's easy to end up compliant on paper and exposed in practice. Chris Soranno is Manager of International Safety Standards at SICK Sensor Intelligence and chairman of the ANSI Industrial Robot Subcommittee on Industrial Mobile Robot Safety. He's a TÜV Rheinland certified Functional Safety Expert, sits on ISO's committee revising ISO 11161, and was inducted into the ANSI B11 Standards Hall of Fame for his work on machinery safety standards. Few people alive can explain not just what these standards say, but why. This episode gives you a clear way to tell which standard applies to your AGV, AMR, or IMR deployment, and where the gray areas actually sit. Chris walks through the difference between North American and international approaches to responsibility, and why that distinction changes what your risk assessment needs to cover. You'll hear how R15.08 was built to close the gap between mobile bases and robotic arms, why B56.5 still governs anything with forks, and what's changing now that R15.08 Part 3 has finally been published for end users. Colin and Chris also cover robots-as-a-service, reprogramming AMRs on the fly, and the honest risks of using AI to interpret safety standards. This is for operations directors, safety leaders, and procurement managers writing their next automation RFP. If you've ever handed a vendor a checklist of standards without knowing why they're on it, this conversation is for you. Key Takeaways The real gray area in mobile automation safety often isn't the "what," it's the "who." North American and international standards assign responsibility to different stakeholders, and getting that wrong can leave gaps nobody's covering. Whether ANSI B56.5 or R15.08 applies to your AGV or AMR isn't always as simple as "does it have forks." Chris explains the nuance procurement teams miss when they just tick standards off an RFP checklist. Reprogramming a scanner or changing a payload on your AMR can quietly turn you from an end user into an integrator, with a completely different set of safety obligations you need to meet. Running a safety standard through AI to save time carries real risk. Chris has seen cases where the output doesn't match what the standard's authors actually intended, plus a copyright problem most people never consider. Useful Links & Resources Chris Soranno on LinkedIn: https://www.linkedin.com/in/chrissoranno-safetyjedi/ SICK Sensor Intelligence: https://www.sick.com ANSI (American National Standards Institute): https://www.ansi.org A3 Association for Advancing Automation (R15.08 standards body): https://www.automate.org Rocrich AGV Solutions: https://www.rocrich.com Connect With the Show LinkedIn: https://www.linkedin.com/company/rocrich/ Instagram: https://www.instagram.com/rocrich_solutions/ Website: https://www.rocrich.com Got a question about safety standards for your next mobile automation project? Send it our way, we're always looking for real-world scenarios to put to future guests. Know an operations director, safety leader, or procurement manager writing an RFP right now? Send them this episode before they hit publish. Visit rocrich.com to learn how Rocrich AGV Solutions can help you start or scale your automation journey. #TheAutomationJourney #WarehouseAutomation #AGV #MachinerySafety #ISO26058

Scope creep, vendor accountability gaps, and undertrained teams at go-live. Three of the most common and costly problems in complex automation deployments - and three that are almost always avoidable. This excerpt from Episode 5 of The Automation Journey covers the section of the conversation where Yara Alsuwailem, Head of Engineering and Implementation at EQ Depot, goes deep on what causes these problems and exactly what integrators and customers need to do to prevent them. For the full conversation - including project readiness, safety standards, post go-live support agreements, and Yara's final advice on communication - listen to the complete episode. Key Takeaways Why scope creep disguised as minor tweaks is one of the hardest delays to spot - and how customer sign-off before execution prevents it How multi-system projects create multiple points of failure - and how workshop meetings and data logs keep accountability clear Where failures most commonly occur between systems installed by different vendors - and how to resolve them without finger pointing Why the first 90 days post go-live are the hardest - and what "nobody wants to touch the big expensive machine" actually costs an operation Why training during commissioning - not after - is the single most effective way to prepare a customer's team for go-live What's Next? In the full episode we cover project readiness, safety standards, post go-live support, and Yara's closing advice on communication. Watch the full episode here https://youtu.be/LS8TeXimmMI Subscribe so you don't miss future episodes of The Automation Journey. Visit Rocrich AGV Solutions: https://rocrich.com/ Connect with Colin Hutchings on LinkedIn: https://www.linkedin.com/in/colinbhutchings/ Connect with Yara Alsuwailem on LinkedIn: https://www.linkedin.com/in/yara-alsuwailem/ Disclaimer By accessing this Podcast, I acknowledge that Rocrich AGV Solutions LLC ("Rocrich") makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for informational and entertainment purposes only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Rocrich does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. Moreover, Rocrich makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. ROCRICH EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST. Notice By accessing this Podcast, I acknowledge that the entire contents and design of this Podcast, are the property of Rocrich, or used by Rocrich with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of the Rocrich, which may be requested by contacting [email protected]

Your automated system is installed. The vendor says it's ready. So why isn't it performing? Scope creep, vendor accountability gaps, and underperforming systems in the first 90 days - these are three of the most common and costly challenges in complex automation deployments. And they're almost always avoidable. This excerpt from Episode 5 of The Automation Journey covers the section of the conversation where Yara Alsuwailem, Head of Engineering and Implementation at EQ Depot, goes deep on what causes these problems and exactly what integrators and customers need to do to prevent them. For the full conversation - including project readiness, safety standards, post go-live support agreements, and Yara's final advice on communication - listen to the complete episode. Key Takeaways Why scope creep disguised as minor tweaks is one of the hardest delays to spot - and how customer sign-off before execution prevents it How multi-system projects create multiple points of failure - and how workshop meetings and data logs keep accountability clear Where failures most commonly occur between systems installed by different vendors - and how to resolve them without finger pointing Why the first 90 days post go-live are the hardest - and what "nobody wants to touch the big expensive machine" actually costs an operation Why training during commissioning - not after - is the single most effective way to prepare a customer's team for go-live What's Next? Subscribe, review, and share with others who are planning or delivering a complex automation project and want to know what it really takes to make it work. Visit Rocrich AGV Solutions: https://rocrich.com/ Connect with Colin Hutchings on LinkedIn: https://www.linkedin.com/in/colinbhutchings/ Connect with Yara Alsuwailem on LinkedIn: https://www.linkedin.com/in/yara-alsuwailem/ Disclaimer By accessing this Podcast, I acknowledge that Rocrich AGV Solutions LLC ("Rocrich") makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for informational and entertainment purposes only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Rocrich does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. Moreover, Rocrich makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. ROCRICH EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST. Notice By accessing this Podcast, I acknowledge that the entire contents and design of this Podcast, are the property of Rocrich, or used by Rocrich with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of the Rocrich, which may be requested by contacting [email protected]

Most automation buyers know they need to comply with standards. Very few know which ones apply, where the boundaries sit, or what happens when two standards conflict. This excerpt from Episode 4 of The Automation Journey covers the standards landscape governing mobile automation in North America - what ANSI B56.5, R15.08, and ISO 3691-4 each require, how to choose the right framework for your facility, and why compliance and a well-designed automated operation are not the same thing. For the full conversation - including risk assessment, functional safety, and what buyers should be asking their vendors - listen to the complete episode. Key Takeaways >> How to navigate ANSI B56.5, ANSI R15.08, and ISO 3691-4 - what each covers and when each applies >> Why national and international standards take different approaches to risk, and what that means for your deployment strategy >> Why compliance with a standard is not the same as a well-designed automated operation >> What the gap between standards compliance and genuine operational readiness actually looks like on the floor What's Next? For the full conversation - including risk assessment, functional safety, and what buyers should be asking their vendors - listen to the complete episode on your preferred platform. Subscribe so you don't miss future episodes of The Automation Journey. Visit Rocrich AGV Solutions: https://rocrich.com/ Connect with Colin Hutchings on LinkedIn: https://www.linkedin.com/in/colinbhutchings/ Connect with Pat Davison on LinkedIn: https://www.linkedin.com/in/patdavison/ -- Disclaimer By accessing this Podcast, I acknowledge that Rocrich AGV Solutions LLC ("Rocrich") makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for informational and entertainment purposes only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, Rocrich does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. Moreover, Rocrich makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. ROCRICH EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST. Notice By accessing this Podcast, I acknowledge that the entire contents and design of this Podcast, are the property of Rocrich, or used by Rocrich with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of the Rocrich, which may be requested by contacting [email protected]