the bossbabe podcast

Making $50,000 from guesting on a single podcast sounds too good to be true, but today’s guest is making this a reality for several business owners and creators. In this episode, serial entrepreneur Lori Harder breaks down her million-dollar podcast guesting framework. She reveals why podcast appearances are a guaranteed path to success with the right preparation, how to pitch yourself to the right podcast hosts, and what your media kit should include. She and Natalie also explain how to repurpose your most viral content and how to streamline your sales pitch on all platforms to dramatically increase conversions. In this episode, Natalie and Lori discuss: (03:30) Why Great Entrepreneurs are Bad Podcast Guests (06:56) The Near-Guaranteed Success of Podcast Guesting (12:35) Standing Out When Pitching Yourself to Hosts (20:38) How Small Guests Can Still Go Viral (23:50) Making 5-Figure Sales From Podcast Guesting (32:13) Mel Robbins’s Game-Changing Media Kit (35:00) Are You Fully Leveraging Your Viral Content? (40:40) Why You NEED to Build Frameworks (46:05) Lori’s Million-Dollar Podcast Guesting Framework (58:31) How to Pitch on Podcasts While Still Adding Value Lori Harder is a serial entrepreneur, author, and founder of beauty and wellness brand Glōci. She has built and scaled multiple million-dollar businesses and hosts the Earn Your Happy podcast, which has surpassed 65 million downloads. Lori also invests in more than 10 companies and helps entrepreneurs grow their brands, businesses, and networks. Resources Mentioned: ⁠Create Your Media Kit⁠ ⁠Sign up for Lori's Million Dollar Guest Live Training⁠ Sponsored By: FreshBooks - Get FreshBooks for less than $3 a month for your first four months at ⁠FreshBooks.com/podcast⁠. Faire - Sign up today and get 50% off your first wholesale order, up to $100 at ⁠faire.com/bossbabe⁠. AG1 - Save 20% on your first subscription order of AG1 Next Gen or AG1 Pro at ⁠drinkAG1.com/bossbabe. ⁠Hostinger - Go to ⁠Hostinger.com/bossbabe⁠ and use code BOSSBABE for 10% off. Connect with Lori: Lori’s Podcast, Earn Your Happy YouTube Instagram LinkedIn Website Connect with Natalie: Instagram LinkedIn Website YouTube Natalie’s Book, The Freedom-Based Business Method bossbabe,natalie ellis,lori harder,million dollar guests,how to get on podcasts,podcast marketing,podcast guesting,podcast pitching,podcast guest strategy,how to grow your business,lead generation,personal branding,podcast,how to pitch podcasts,podcast media kit,how to be a podcast guest,podcast interviews,podcast growth,business growth,lead generation strategies,client acquisition,entrepre

No one wants to say no to a $50,000 brand deal, but as entrepreneurs, we sometimes have to. How do you balance the opportunities of content creation with the demands of running your business? In this episode, content creator Erin Winters joins Natalie to discuss her viral series, My Millionaire Year, where she documented her goal and path to become a millionaire within one year. She reveals the beginner-friendly equipment and editing processes she used to create viral content, how to create a signature series that establishes your digital brand, and how she navigates the contradicting demands of running a successful business and exploring the endless possibilities of content creation in the age of AI. In this episode, Natalie and Erin discuss: (00:47) My Quest to Make $1M in One Year (06:57) Creating Content That Converts With an iPhone (12:03) Figuring Out Your Style as a Content Creator (15:23) Balancing Your Business With Content Creation (19:18) This Triumphs Traditional Educational Content (25:40) Why Simple Content Still Wins (28:43) The Rules of the New Interest-Based Algorithm (31:20) Your Guide to Creating a Signature Series (37:53) The Results of My Millionaire Year (43:40) Re-Evaluating Your Goals After Massive Growth (48:58) The Small Decisions That Shape Your Online Identity Erin Winters is the founder of Erin On Demand, a business focused on helping entrepreneurs and content creators build stronger online brands through their Top 3 pillars: social media marketing, brand strategy, and productivity. She launched Erin On Demand and its YouTube channel in November 2018 after working in digital media and journalism, and her channel grew to nearly 100,000 subscribers during its first year. Sponsored By: FreshBooks - Get FreshBooks for less than $3 a month for your first four months at ⁠FreshBooks.com/podcast⁠. Faire - Sign up today and get 50% off your first wholesale order, up to $100 at ⁠faire.com/bossbabe⁠. AG1 - Save 20% on your first subscription order of AG1 Next Gen or AG1 Pro at ⁠drinkAG1.com/bossbabe. ⁠Hostinger - Go to ⁠Hostinger.com/bossbabe⁠ and use code BOSSBABE for 10% off. Resources Mentioned: Episode 1 of My Millionaire Year Rode Wireless Go microphone eBrand Creator College Erin’s Substack The TOP 3 Notebook Connect with Erin: Website Instagram YouTube Facebook Connect with Natalie: Instagram LinkedIn Website YouTube Natalie’s Book, The Freedom-Based Business Method

If you think your email list is too small to monetize or convert, today's guest will prove you wrong. In this episode, founder of Kit Nathan Barry reveals the secrets behind million-dollar email lists. He breaks down how to clean your email list, what to sell in your newsletters, and how to target high-value subscribers to convert. He also walks through his process for building flywheels that compound newsletter growth and revenue over time. In this episode, Natalie and Nathan discuss: (01:02) Why Every Email List Should Make $1 Per Subscriber (05:34) The Best Cadence for Sending Emails (13:42) The Right Way to Clean Your Email List in 2026 (21:57) How Kit Enables You to Identify High-Value Subscribers (24:48) Creating Low-Friction, High-Conversion Flywheels (30:20) The 30-Day Test for Growing Your Email List From Nothing (38:06) Is AI Killing Lead Magnets? (43:19) What the Most Profitable Email Lists Are Doing (50:02) Why a Big Audience Isn't Always Beneficial (55:29) Big List, Low Revenue? Fix This (1:03:46) How to Learn the Skill of Making Money Nathan Barry is a creator, author, speaker, designer, and the founder of Kit, an email marketing platform built for creators. He began as a designer and author, using self-published books and email marketing to generate creator income before building Kit as a broader platform for creator businesses. He advocates audience ownership, teaching what you know, sustainable monetization, and building products rather than relying only on personal brand attention. Sponsored By: FreshBooks - Get FreshBooks for less than $3 a month for your first four months at ⁠FreshBooks.com/podcast⁠. Faire - Sign up today and get 50% off your first wholesale order, up to $100 at ⁠faire.com/bossbabe⁠. AG1 - Save 20% on your first subscription order of AG1 Next Gen or AG1 Pro at ⁠drinkAG1.com/bossbabe. ⁠Hostinger - Go to ⁠Hostinger.com/bossbabe⁠ and use code BOSSBABE for 10% off. Resources Mentioned: Kit Try Subscriber Signals on Kit Preorder Nathan’s Book, The Ladders of Wealth Connect with Nathan: Website LinkedIn Instagram X Podcast Connect with Natalie: Instagram LinkedIn Website YouTube Natalie’s Book, The Freedom-Based Business Method email marketing, email marketing strategy, Nathan Barry, Natalie Ellis, Kit, creator economy, audience growth, email list building, newsletter growth, digital products, entrepreneurship, business growth, AI for business, creator business, email automation, sales funnels, online business, monetize your audience, make money online, revenue per subscriber, creator flywheel, content marketing, personal brand, build an audience, business systems

How do you sell 3,800 tickets to an industry-leading business event with zero ad spend and a team of only seven people? In this episode, Create & Cultivate CEO and Partner Marina Middleton explains the fully organic growth strategy that has scaled Create & Cultivate into the biggest festival for women entrepreneurs and business leaders, from user-generated content to placing a strong focus on value in every asset. She reveals why she doesn't pay Martha Stewart, the Kardashians, or other A-list celebrities to speak at the event and her outreach framework for speakers, guests, and brands. Finally, she and Natalie break down the unique challenges women entrepreneurs face in friendships, marriage, and public perception. In this episode, Natalie and Marina discuss: (01:24) How We're Building a Tentpole Event for Women Entrepreneurs (05:04) Are Paid Ads The Best Way to Grow From Scratch? (09:08) Year-Round Organic Promotion for Create & Cultivate (12:04) Putting On a $3 Million Event With a Seven-Person Team (16:54) How to Provide Clear Value to Event Sponsors and Investors (20:50) The Balancing Act in High-Achieving Marriages (27:14) Identifying Fake Friendships as a Woman Entrepreneur (31:47) How to Rebuild Your Relationship with Work and Success (35:38) Is Social Media Killing Your Ambition and Burning You Out? (40:31) The Unique Challenges of Running a VC-Backed Business Marina Middleton is the CEO and Partner of Create & Cultivate, the largest events and media platform advancing women through access to resources, connections, and opportunities. A former corporate strategist turned bootstrapped founder and now VC-backed CEO, Marina has led the launch of the world’s largest festival for women in business and developed CONNECT, the largest AI-powered matchmaking platform for women, transforming how women network and collaborate. She has been featured in Forbes, Inc., and Business Insider, and regularly speaks on entrepreneurship, venture capital, business growth, and building inclusive communities. Sponsored By: Quince - Get free shipping on your order and 365-day returns at quince.com. FreshBooks - Get FreshBooks for less than $3 a month for your first four months at ⁠FreshBooks.com/podcast⁠. Faire - Sign up today and get 50% off your first wholesale order, up to $100 at ⁠faire.com/bossbabe⁠. AG1 - Save 20% on your first subscription order of AG1 Next Gen or AG1 Pro at ⁠drinkAG1.com/bossbabe. ⁠Hostinger - Go to ⁠Hostinger.com/bossbabe⁠ and use code BOSSBABE for 10% off. Resources Mentioned: This December’s Supper Club in Miami Connect with Marina: Website LinkedIn Instagram YouTube Create & Cultivate Connect with Natalie: Instagram LinkedIn Website YouTube Natalie’s Book, The Freedom-Based Business Method event planning, entrepreneurship, women in business, organic marketing, event marketing, event sponsorship, Marina Middleton, Natalie Ellis, Create & Cultivate, event planning tips, event marketing strategy, event sponsorship strategy, event business, event promotion, organic marketing strategy, women entrepreneurs, female entrepreneurs, sell event tickets, event sponsorships, business events, conference marketing, event management, experiential marketing, brand partnerships

Entrepreneurs are rushing to incorporate AI into their workflow and marketing. But modern research warns us against this. In this episode, digital entrepreneur and bestselling author Ryan Levesque joins Natalie to break down why audiences are rejecting automation. He also explains why mid-tier offers are losing their profitability, which channels to build your audience on in 2026, and why constantly pursuing business growth comes at a cost. In this episode, Natalie and Ryan discuss: (01:37) Are $3K Offers Dead? (07:49) The Key Driver of Digital Marketing Success in 2026 (11:38) Why Storytelling and In-Person Events Are So Impactful (17:33) Outsourcing Copywriting to AI is a HUGE Mistake! (23:46) Where AI Actually Belongs in Your Workflow (26:04) Understanding the Right Size for Your Business (33:55) The Lifestyle Changes Startup Founders Need to Make (39:25) The #1 Platform For Building an Audience That Converts (45:33) Why Evergreen Content is Losing Potential for Virality (48:55) The Last Competitive Advantage in the Age of AI (52:39) When to Resist the Temptation to Scale Ryan Levesque is a 7-time Inc. 5000 CEO & Founder and two-time #1 national bestselling author. He’s generated over $100M in revenue and has successfully sold two of his companies. His work has been featured in the Wall Street Journal, Harvard Business Review, Forbes, Entrepreneur, and NBC News. Today, he serves as a Strategic Advisor to multiple businesses and writes a weekly email newsletter, The Digital Contrarian, offering unconventional business wisdom to 100,000+ subscribers. Sponsored By: Fora Travel - Visit⁠⁠⁠ foratravel.com/bossbabe⁠⁠⁠⁠ to learn how to turn your love of trip planning into a business. FreshBooks - Get FreshBooks for less than $3 a month for your first four months at⁠ ⁠FreshBooks.com/podcast⁠⁠. Faire - Sign up today and get 50% off your first wholesale order, up to $100 at⁠ ⁠faire.com/bossbabe⁠⁠. AG1 - Save 20% on your first subscription order of AG1 Next Gen or AG1 Pro at⁠ ⁠⁠⁠drinkAG1.com/bossbabe⁠⁠.⁠ ⁠⁠⁠Hostinger - Go to⁠ ⁠Hostinger.com/bossbabe⁠⁠ and use code BOSSBABE for 10% off. Resources Mentioned: ⁠Ryan’s Article, “The Shape of Enshittification”⁠ ⁠Ryan's Book, Return to Real⁠ ⁠Ryan's Newsletter, The Digital Contrarian⁠ Connect with Ryan: ⁠Website⁠ ⁠LinkedIn⁠ ⁠Instagram⁠ ⁠YouTube⁠ Connect with Natalie: ⁠Instagram⁠ ⁠LinkedIn⁠ ⁠Website⁠ ⁠YouTube⁠ ⁠Natalie’s Book, The Freedom-Based Business Method⁠ digital marketing, AI marketing, social media marketing, email marketing, AI for business, content marketing, Ryan Levesque, Natalie Ellis, Return to Real, digital marketing strategy, email marketing strategy, marketing trends 2026, AI marketing strategy, content strategy, social media strategy, personal branding, storytelling marketing, marketing automation, online business, audience growth, email list building, creator marketing, human marketing, business growth, digital marketing podcast