Roy H. Williams - “It’s hard to read the label when you’re inside the bottle.”

Welcome to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ the Daily Quote⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, the podcast designed to kickstart your day in a positive way. I'm your host, Andrew McGivern, and this episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠the Great News podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Because great news should be heard, and the link is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠right here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ in the show notes. Support the show ➡ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Buy me a coffee ⁠ Today’s quote has been popularized by Pat Flynn, the founder of Smart Passive Income and Deep Pocket Monster ( a pokemon channel ). Pat Flynn is a proponent of using masterminds and mentors and getting an outside perspective and this is the context he uses for today’s quote. The originator of the quote is Roy H. Williams, a best-selling author, marketing consultant and copywriter best known as the “Wizard of Ads” and for his long running Monday Morning Memo column and podcast. Roy H. Williams once said, “It’s hard to read the label when you’re inside the bottle.” This quote rings true on many levels… Roy Williams was referring to the blind spot founders and insiders have when crafting messaging and marketing material for their company. Being too close to the product makes you blind to what customers are actually looking for. When you are immersed in something you can see all the details and you’ve experienced the history of the project and the associated emotions. And your expertise can actually make the problem worse. You know your product inside out and your customer doesn’t. You know the industry jargon and your customer doesn’t. You know why something makes sense about your product and your customer has no idea! Sometimes you need to step outside the bottle in order to see your product from your customers point of view. And when you do that you can speak their language and at their level of knowledge. Both Pat Flynn and Roy H. Williams advise getting the help of someone on the outside. A mentor, a coach, a trusted friend, a business associate and even a customer. Sometimes a simple conversation with an outsider can help you to see something that you didn’t notice even though you’ve been staring at it for months. And this is true for any area of your life. Your bottle could be your career, your relationships, your habits, beliefs, identity, your financial situation. Or maybe your ability to connect with your audience if your a content creator. Have you ever noticed how easy it is to spot something your friend, spouse, coworker or business partner should be doing differently. But somehow they can’t see their own situation clearly? That is because you are outside their bottle! So here’s the question: What is something in your life that you might be too close to and you can’t see things clearly because you are inside the bottle? And who could you trust on the outside to help you read the label? Because sometimes a little outside help is all you need. That’s going to do it for today. I’m Andrew McGivern signing off for now, but I’ll be back… tomorrow! Same pod time, same pod station with another Daily Quote.