How to Grow a Firm Through Customer Adoption With Beth Ann Mejia

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Beth has built her career at the intersection of professional services, education, customer insight, and market strategy. Before becoming a Partner at EdSolutions, she spent more than six years running EyeLevel Educational Consulting, helping organizations with customer-centric product development, pilots, launches, and go-to-market strategy. Her work centers on a challenge many professional services leaders will recognize: creating value is only part of building a sustainable business. You also need customers who understand that value, trust you enough to invest, and continue choosing you over time. In this conversation, we’ll get into how Beth approaches that challenge inside EdSolutions: how the firm attracts and wins clients, how Beth thinks about sales and decision-makers, what creates lasting client relationships, where she sees challenges in growing the business, and what the future looks like for firms operating in the education market. Proposed Interview Structure: 1. You’ve worked across publishing, education, market development, and eventually built your own consulting practice before becoming a Partner at EdSolutions. What originally pulled you into professional services, and what made you want to build your career around it? 2. What specific problem are you and the team at EdSolutions helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients at EdSolutions today, and within those organizations, who usually holds the decision to bring your firm in and hire you? 4. How do the right clients typically find EdSolutions, and what has worked best for you when it comes to building trust and generating new business? Current Acquisition Channels: Referral, Content, Speaking engagements Sub Question: What do you think about podcasts as a marketing and trust-building tool for professional services firms like yours? 5. Your work involves organizations making fairly complex strategic decisions. When a prospective client recognizes the problem but isn’t ready to engage your firm yet, how do you typically move that relationship forward and ultimately win the work? 6. Once you’ve delivered results for a client, what do you do to keep that relationship strong, keep clients coming back, and turn an initial project into a long-term partnership? 7. As a Partner at EdSolutions, where do you find yourself most challenged right now when it comes to growing and leading the firm, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? ********************************************************** Know more about Beth Ann Mejia Website Link: https://edsolutions.com/ Connect with Beth Ann Mejia on LinkedIn LinkedIn Link: https://www.linkedin.com/in/bethannmejia/ Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/