👉🏻🎧 Mark Ramsey’s 3 Checkmarks For Sticky Audio

📝 Show Notes Guest: Mark Ramsey — Audio strategist, researcher, and creator of Wondery’s Inside Psycho, Inside Jaws, and Inside The Exorcist series. Hosts: Kipper McGee & Dave Martin Key Topics & Takeaways: From radio research to storytelling: Ramsey saw early that audio could be cinematic—destination content, not filler. Discover the 3 Checkmarks Framework: Every successful project needs it. Few actually use it. Shift in the industry: “Great distribution now creates content — not the other way around.” Why ‘Blue Ocean’ ideas matter: Find the unexplored frontier others ignore Listener involvement 2.0: Modern shows should borrow structure and prep from classics like Car Talk—authentic ≠ unplanned. Branded content done right: Partnerships with sponsors or underwriters can add halo and trust, not clutter. Final thought: Radio stations should “do what you do well—for people who don’t do that well—and partner with those who do what you don’t.” Mentioned Projects: Wondery, Inside Series, Hope Media Group’s Scrooge: The Podcast Christmas Carol. ONE MINUTE MARTINIZING: "Reverse" Please help us thank these underwriting supporters: musicmaster.com radiocontentpro.com Return to previous BRANDwidth on Demand episodes Links referenced in this episode: brandwithondemand.com musicmaster.com radiocontentpro.com wondery.com Mentioned in this episode: visit: www.throwbacknation.com