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Business History
Pushkin Industries
The Tangled Story of Instant Ramen
12 AĞU, 202642 DAK
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Bölüm Hakkında
Momofuku Ando told the world he invented instant ramen noodles in a shed in his backyard. In Japan, there's not one, but two museums celebrating this breakthrough. Only Ando wasn't the first person to flash-fry noodles to preserve them - but he was willing to sue any rival ramen maker.
Ando had suffered repeated business failures and even been jailed for tax fraud - but he created an origin story for his instant noodles so compelling that it helped him build a convenience food empire that sent instant ramen everywhere on earth and finally into space.
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