Mini-episode: Q&A with Twitter's Head of Social Marketing and Campaigns

In this episode, we sit down with Bianca Posterli, Head of Social Marketing and Campaigns at Twitter. As a strategist for many of Twitter’s own Twitter accounts, you’d be hard-pressed to find someone who knows more about what ‘works’ on the platform (and what it means for brands). Tune in as we discuss popular questions like “how spicy can a brand be on Twitter?” and “what should you do if a Tweet flops?” while getting practical tips for everyday Tweeting. As you listen, here are some links to help you follow along: "Hamburger Twitter" example 1 "Hamburger Twitter" example 2 Tweetdeck site @TwitterMusic announcing Taylor Swift's new album @TwitterTV teams up with GOT This episode’s hot take: What brands would you nominate as being the BEST of the best on Twitter?  For more, visit business.twitter.com (we especially recommend the Twitter Business Blog)  and follow us at @TwitterBusiness