The Hairdresser's Guide to Becoming Unforgettable

If Cyd lost every single client tomorrow and had to rebuild her clientele from zero, she wouldn't start with the algorithm. In this episode, Cyd breaks down the five things she'd do again to build demand: becoming memorable, talking to actual humans, ditching outdated ideas of "professionalism," asking for referrals, and becoming known for something. Because Instagram will change. Algorithms will change. Platforms will come and go. But people still buy from people they know, like, and trust. If you're struggling to build a clientele—or you're posting constantly and wondering why it isn't translating into business—this episode is your reminder to get back to the fundamentals that actually make someone choose you. Want help putting it into practice? Inside the Hairdresser Business Club, Cyd teaches social media, branding, marketing, and business strategy every Monday. The Club is currently $40/month and increases to $99/month on October 1st. Join before the price changes and keep your $40 membership rate for as long as you remain an active member.