Bill Sherman - Scaling Thought Leadership

Thought leadership expert Bill Sherman joined me on Ditching Hourly to discuss how experts can scale their ideas to create impactful thought leadership.  Bill shares insights from his extensive experience in helping individuals and organizations codify and amplify their ideas. In this episode, we delve into the nuances of thought leadership, from defining it to exploring business models and the importance of a focused target audience.  Bill also discusses the impact equation and how to effectively communicate ideas to create lasting influence. 00:00 - Introduction to Bill Sherman 00:19 - Journey into Thought Leadership 01:51 - Defining Thought Leadership 05:41 - Emerging Thought Leaders 08:44 - The Thought Leadership Handbook 13:09 - Business Models of Thought Leadership 16:49 - Target Audience Importance 21:49 - Licensing and Certification 25:09 - Alternatives to Writing a Book 33:39 - Impact Equation 43:47 - Final Thoughts Guest bio Bill Sherman is the COO of Thought Leadership Leverage and lead author of The Thought Leadership Handbook. For more than twenty years he's helped executives, authors, and experts take their ideas to scale — and he co-hosts the Leveraging Thought Leadership podcast, now past 700 episodes. Website » https://aha-moments.com/ Book » https://thoughtleadershiphandbook.com/ LinkedIn » https://www.linkedin.com/in/bill-sherman-aha-moments/ Podcast » https://thoughtleadershipleverage.com/thought-leadership-podcasts/ ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!