How to Run Smart, Human, Scalable ABM Campaigns (Using AI + Psychology)

Send us Fan Mail Account-based marketing (ABM) used to be expensive, slow, and reserved for enterprise teams. But that’s changed. In this solo episode, we walk through a smarter, faster, more human approach to ABM, one that even small B2B teams can run using AI, psychology, and clear structure. We break down how to build a focused account list, how to personalize outreach without sounding robotic, and how to align sales and marketing around real signals, not wishful thinking. You’ll learn how to combine AI agents and human-first strategy to warm up leads, engage buying committees, and track what actually moves the needle. If your team is sick of spraying cold emails and hoping for the best, this one’s for you. WE COVERED: Why modern ABM works best with small teams and smart tools How to build a high-intent target list using AI and intent data The psychology behind warming up accounts before outreach What real personalization looks like (and why most teams fake it) Why buying committees need tailored messages, not a single CTA How to use AI agents to do the heavy research for you The playbook for launching multitouch campaigns that actually convert How to measure success beyond clicks: engagement, velocity, and pipeline FOR WHO? If you’re a founder, GTM lead, or marketer inside a B2B startup (especially in tech, sustainability, or Web3), and you’re trying to make outbound work without burning your list or your reputation, this episode gives you the playbook. Support the show Do you have a question you'd like me to answer on the podcast or feedback to share? Leave me a message here. You'll find all the show notes, transcripts, and past guests at stunandawe.com Up your growth game with our hands-on Growth Marketing Course For inquiries about sponsoring the podcast, email [email protected]. Support the show on Patreon Follow us: LinkedIn Twitter