39 Video Games: using video to market your business, with Jonny Rose

LinkedIn has reintroduced its video feed tab. Unfortunately, it all seems to be Stephen Bartlett, “shark tank”, Joe Rogan and Elon Musk. Bleugh. And more recently, lots of film clips with slowed-down atmospheric music over the top 🙄 So, it’s up to us to populate the feed with better videos. A moral duty, really… This episode of the podcast is all about using video to promote your business, so I asked my pal Jonny Rose along for a chat. We talked about… how to get over yourself and get serious about using video why you’ve got everything you need in the palm of your hand how getting organised is half the battle the place for scrappy vids versus polished edits how we’re no longer in the knowledge era, we’re in the experience era …and of course, Jonny’s top tips for planning and recording your videos. We’ve also got Will’s Book Shelf, where Will Slater gives us some sage wisdom. Jonny Rose runs Storyclub where he gets b2b founders confident on camera and turns that into consistent content that actually builds their businesses. Jonny gets people as comfortable as possible before they start recording. But we know lots of people are doing this solo and it’s all too easy to be overly perfectionist and talk yourself out of it. So he’s here as your personal coach/nagger. The benefit/payoff from posting videos can be a slow burn - often it takes time to gain traction so you need to post consistently for a while. Don’t just give up after a couple of vids. You’ll only get better and better at it. I have no problem filming myself, or capturing footage from a day out. My stumbling block is I can’t be arsed to edit it. Jonny suggests getting an editor from Upwork or Fiverr to remove that friction point, to avoid ending up with a huge content graveyard of outdated footage (sob). Maybe I’ll try it some time. But I do find it hard to pay people for stuff I could do an okay job of myself. It’s a character flaw, truly. Jonny’s a fan of scripts for longer videos to remove a stumbling block, keep you on track, and stop you waffling. It also stops you getting frustrated at yourself and prevents you quitting before you’ve got the job done. But immediacy still has a place. Whipping out your phone to have a quick unscripted rant or deliver something with urgency is authentic and relatable so don’t always over-script yourself. About my co-host Jonny Rose is an expert in all things video. He runs The Story Club where he helps B2B founders get confident on camera and turn that into consistent content that actually builds their business. You can find him on LinkedIn. If you’re thinking “hmm this all sounds familiar” this is Jonny’s second time on the podcast, kind of. Because he provided a very helpful voicenote in episode 31, Moving Pictures. Tracklist This episode is named after the Lana Del Rey song Video Games because it should be fun to create video content to market your business. It can be, I PROMISE. Have a nose at my calendar (and come along) 11th September - I’m at the East Anglian Marketing Awards in Norwich. I judged the freelancer category and I can’t wait to celebrate with all the finalists. 17th September - I’m at Nudgestock to cheer on speaker (and friend of the show) Phill Agnew and try to edge my way closer to Rory Sutherland (who defo perceived me at Atomicon last year when I was sat in the front row - a start). 1st October - Off to Manchester for the inaugural You Are The Media lunch club. A right trek from my house in Northamptonshire but worth it to support Mark and our glam host Judith (and our slightly less glam Dave, who’s on the panel). 15th October - I’m speaking at Cowork Crew Northampton about how to be lucky. It’s £30 for a day of coworking and cake with some of the loveliest humans you’ll ever meet. 5th-6th November - I’m hosting CopyCon, a two-day online conference for professional writers. The ticket price goes up on Monday so get a wriggle on! 11th November - Dave and I are speaking at Social Day B2B Forum. We’re running a mini workshop on how to write uncrappy captions. 13th November - I’m hosting a panel at the Alt Marketing School Business of Marketing event at Canva HQ in London. My panel is all about careers (I used to be a careers advisor dontcha know) and there’s tonnes of other tickets start at £85 for digital, £135 in-person. Future plans You might have noticed (or worse, not noticed) I haven’t posted a new episode in a while. It’s been difficult to keep up momentum, find time to record new episodes and generally be organised with the podcast, alongside running Copy Or Die with Dave. So I had a chat with a pal yesterday about them becoming a regular co-host and we’re going to see how it goes. Guess who it is? And ICYMI Bill Gates has a lot to say about AI. Would’ve been nice if he’d had his epiphany before forcing Copilot on everyone. Byeeeeeee, Mel Find my producer, theme composer and scissormonkey Ant Henderson on LinkedIn. And listen to indie business club wherever you cast your pods. 🎙️ Spotify / Apple podcasts / Amazon Music and Audible This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiebusinessclub.substack.com