Jobs-to-be-Done Radio | Podcast Guru

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Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2

This is the second part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. In the first part of this…

66 DAK

Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 1

This is the first part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. At Autobooks we’re working hard to…

50 DAK

Adding Jobs-to-be-Done to a Persona-Based Product Development Process

In this episode of Jobs-to-be-Done Radio, hosts Bob Moesta and Chris Spiek dig into one of the most debated questions in product research: how do Jobs-to-be-Done…

39 DAK

Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio

In this episode of Jobs-to-be-Done Radio, hosts Bob Moesta and Chris Spiek, joined by Ervin Fowlkes, sit down with Matt Hodges, Head of Marketing at Intercom,…

46 DAK

Jobs-to-be-Done Radio: Chris from Tealeaf on The Dangers of Confusing Purchase with Commitment

In this episode of Jobs-to-be-Done Radio, Chris Lee of Tealeaf Academy joins Chris Spiek and Bob Moesta to unpack a deceptively simple idea: customers do not…

52 DAK