Lunchtime Learning with Melanie Attwater

My guest this week was Melanie Attwater from EXP Luxury. Here's the stat that sets the whole thing up: 80% of Melanie's clients had already been on the market with another agent and failed to sell. Eighty percent. Usually because the marketing was poor, the agent couldn't negotiate, or there was just no real expertise there. We talked about how to actually win a decent fee instead of joining everyone else at the bottom, how she gets buyers genuinely committed before they have even seen the house, and a load of small things most agents don't bother with, including running dated photos through ChatGPT on a viewing, getting a survey done before going to market so there are no cheeky offers later, and the onward-purchase conversation that's really what's keeping sellers up at night. She also works alongside Roger Black and Steve Backley, which I had to ask about, and there is a good bit on a book called Unreasonable Hospitality that's stuck with her.