Case Study: Freek and His Team Launch a New App

Justin does a live teardown of the landing page for There There, a new AI-powered help desk from Spatie in Belgium. Practical takeaways for launching a product in the AI age. 00:00 Intro and first look at There There's landing page 00:52 Headline and design — clean, modern, tight 01:11 Show the humans behind the product (team avatars, hover states) 01:24 Why human faces matter in the age of AI vs. autonomous companies like Polsia 02:37 Make your product screenshots interactive with hoverable feature highlights 03:17 Structured text content on your page feeds LLMs and AI search 03:41 Real testimonials with photos build trust (Lars Lofgren conversation callback) 04:28 Get reviews on Trustpilot, G2, Capterra, Product Hunt, and Reddit 04:59 Team photo and "a real person replies" footer 05:52 Pre-launch waiting lists are the most potent marketing moment 06:22 The About page — professional team photos signal trustworthiness 07:17 Publish your docs early to seed search engines and LLMs 08:14 Live test: Googling "what is There There app?" and "is it trustworthy?" 09:42 Trust and reputation matter more than ever with so many spammy AI sites 10:08 Wrap-up — two thumbs up, just fix a few typos Links There There — AI-powered helpdesk by Spatie Spatie — Belgian dev agency / open source creators Polsia — Autonomous AI company platform Freek Van der Herten Flare, Mailcoach, Ray — Other Spatie products Trustpilot, G2, Capterra, Product Hunt