Mike's Notes

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More at https://thewaiterspad.com/2021/08/05/a-confusing-life-expectancy-calculation/

Five examples about clever Customer Acquisition (Cost) Strategies 1. The Happy Meal 2. AOL Discs 3. HoTMaiL 4. Netflix Coupons 5. Zillow vs Expedia sorry for the previous episode's audio

The transition from physical to digital is currently happening, this episode looks at examples so far, and tries to raise an awareness for noticing things in the future. Digital is not better than physical, but digital does improve things relative to certain jobs to be done.