Don't Pay for Podcast Downloads You Can't Explain

Enjoying the show? Support it here. Podcast promotion can promise big numbers, but bigger downloads don't necessarily mean a bigger audience. In this episode, I look at some of the warning signs that your podcast promotion may be generating questionable traffic, why download-to-listener ratios matter, and how inflated numbers can hurt your chances of working with sponsors. The goal isn't the biggest number you can report. It's building an audience you know is real, and being confident that your analytics reflect it. Products I Use for One Minute Podcast Tips Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. My equipment: RODE NT1-A large diaphragm condenser mic Rodecaster Pro II audio production studio Sony MDR-7506 Studio Monitor Headphones Elgato Wave Mic Arm Low Profile Recommended resources: Captivate.fm podcast hosting, distribution, analytics, and monetization Boomcaster remote recording and live streaming Hindenburg Pro recording and editing Auphonic AI assistant for audio post production Beehiiv email marketing If One Minute Podcast Tips has helped you improve your podcast, you can support it with a one-off tip. No subscriptions, no commitment - just a simple way to say thanks. Show your support here. If you enjoy the show, I'd love for you to leave a rating or review on your favourite podcast app! And please let your friends and other podcasters know they can listen for free on Apple Podcasts, their preferred podcast app, or online at One Minute Podcast Tips. Winner of the Best Podcast Tips Podcast in the 2024 Ear Worthy Independent Podcast Awards.