The Guy Behind Tommy Mello's Emails Only Sends 4 A Month For A Reason | Zac Garside

🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Zac Garside spent eight years training CSRs before he noticed the most profitable channel in home service was the one nobody used: the customer list. Now his agency Send It runs email for some of the biggest contractors in the country, including A1. In this episode Zac and Tommy break down why contractors rebuy customers they already paid for, the one-email-a-week plan any company can run tomorrow, the Will/Won't research framework that tells you what homeowners are really afraid of, and why two CSRs with identical scripts book at completely different rates. Get Zac's free swipe file of 20 top-performing campaigns: https://withsendit.com/expert -- 🕐 TIMESTAMPS 🕐 -- 00:00 - Introduction 00:46 - From training CSRs to running email 01:58 - Booking jobs the week you need them 02:54 - How to stay out of the spam folder 04:45 - The subject line has one job 06:35 - The 6x in 60 days guarantee 07:40 - Open estimates first, then members 10:36 - Homeowners read email. Owners don't 13:03 - Email, SMS and direct mail 14:09 - It has to come from a friend 15:54 - Tommy's neighbor letter and $225,000 20:44 - What a good open rate looks like 24:49 - The next wave: personalization 29:31 - The two-year spring campaign 34:31 - Broadcasts, campaigns and automations 37:27 - "You're never talking to them again?" 44:20 - Starting from scratch 45:23 - One email a week, four segments 49:26 - The Will/Won't research framework 52:53 - Same script, 90% vs 50% 55:58 - Making customers feel something 1:00:41 - The easiest ROI in home service 1:03:40 - One piece of advice: trust 1:06:00 - Free swipe file and where to find Zac 🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/