The Make More Placements Show for Recruitment & Search Business Owners | More Placements | Higher Fees | Less Work | Fewer Headaches |

There's a recruiter called Sean. He built a following on LinkedIn. He collected the interested prospects. He added them to the CRM. He added them to the mailing list. He never picked up the phone — because he was "warming them up." Six months later he lost 40% of his business to an in-house team, and one of those warm leads finally said 10 words to him he'll never forget: "I did message you, and you never came back." In this episode, Terry breaks down the silent revenue leak sitting inside every recruitment business right now — the warm hands that got put in a spreadsheet and left there. You'll hear: – The real reason you're not calling the people who already raised their hand (it isn't time, and it isn't laziness) – The "gym in January" analogy that reframes every prospect who's gone quiet – Why the fear of "seeming pushy" assumes something about your importance that isn't true If you've ever told yourself "I'll call them once I've done a bit more research," this is the episode to stop pretending with.

(Re-upload) What does it actually take to build a recruitment business worth selling? Not just one that runs. One that's genuinely valuable. Mike Ames has done it twice. First exit: £24 million. Second exit: £15 million. And in this interview, he holds nothing back. Terry Edwards sits down with Mike to unpack the full story: the strategy, the decisions, the mistakes, and the mindset shifts that most recruitment business owners never make. In this conversation you'll hear: How Mike structured both businesses to be attractive to buyers from the inside out The mistakes he made on the first exit that cost him, and what he did differently the second time What he still sees holding recruitment business owners back today Why most recruiters are building something they'll never be able to sell, and the simple shifts that change everything What the journey from founder to exit really looks and feels like Whether you're thinking about an exit in two years or ten, this conversation will change how you think about the business you're building right now.

Recruitment and search business owners: if you've hired a consultant who "should have been good" and they still haven't billed, this episode is why. Watch the free video on how we help recruitment and search firm owners fix this: https://makemoreplacements.com/vsl In our experience, two out of three consultants hired end up costing the business money rather than making it, once you account for salary, on-costs, and the time spent managing them. Most owners who make a bad hire blame the person, the market, or a lack of effort. It's almost never any of those. The real reason is harder to hear: you hired for the wrong reason, took a claim on trust that was never tested, and gave talent no system to work with. Hiring multiplies what already exists. Hire into nothing, and you multiply nothing. In this episode: Why hiring to solve a growth problem instead of a capacity problem sets the whole thing up to fail Why two out of three consultant hires end up costing the business money, not making it The claim on a CV that owners never actually test The difference between hiring for talent and hiring into a system Why "let systems run the business, and let people run the systems" changes how you hire from here Watch the free video on how we help recruitment and search firm owners fix this: https://makemoreplacements.com/vsl This episode is sponsored by PlacementBox, our client attraction platform built for recruitment agencies. CRM, ATS and automated outreach in one system, so you get consistent client flow without living in cold call mode. placementbox.io Who we are: Drew and Terry Edwards help recruitment and search business owners win better clients, higher fees and predictable pipeline without living on the phone. #RecruitmentBusiness #RecruitmentAgency #ExecutiveSearch #RecruitmentOwner #Hiring #Pipeline

We've all been sold the same myth: that successful people win because they've got ironclad discipline, and if you're falling behind, you're just lazy. It's a great story. It's also wrong. In this episode, Terry breaks down why discipline is the weakest tool in a recruitment owner's kit and why building your firm on "just trying harder" guarantees it eventually falls over. He explains why willpower works like a phone battery: you start the day at 100%, but every decision (chase the candidate, chase the invoice, write the proposal, post the video) drains it until you're running on 10% by mid-afternoon and blaming your own character. The fix isn't more grit. It's routines and systems that get the work done without relying on willpower at all. If you're a recruitment or search business owner who keeps starting strong and fading by lunchtime, this one reframes the whole problem. Topics: recruitment business owners, willpower vs discipline, decision fatigue, business development consistency, systems and routines, building a more profitable recruitment firm.

Most recruiters aren't losing business because they're not good enough. They're losing it because their market has forgotten they exist. In this episode, Terry breaks down why 82% of recruiters say they want to post video content: but only around 12% actually do it consistently. The gap has nothing to do with talent or technology. It's mindset. Using the idea of a "trust bank account," Terry explains how every video you post is a deposit into your market's trust, and every time you go silent, or reach out cold asking for vacancies, you're making a withdrawal from an account you never funded. He unpacks the real reasons recruiters stay invisible ("I don't have time," "I don't know what to say," "it needs to be perfect") and the identity shift required to become the recruiter your niche knows, trusts, and wants to work with. You'll learn: Why visibility beats being the "best" recruiter in your market The trust bank account: how to make deposits instead of withdrawals How to move from perfection to progress, performance to service, and motivation to identity A simple content system to produce a week of videos in 30 minutes The exact 45-second video to post in the next 24 hours If you run a recruitment or search business and you know you should be posting content but keep putting it off, this one is for you. Recruitment business development, video content for recruiters, personal branding, client acquisition, recruiter positioning, building authority, making more placements.