<description>&lt;div class="OutlineElement Ltr SCXW49020462 BCX0"&gt; &lt;p class="Paragraph SCXW49020462 BCX0"&gt;&lt;span class= "TextRun SCXW49020462 BCX0" lang="EN-CA" xml:lang="EN-CA" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW49020462 BCX0"&gt;Most founders think &lt;/span&gt;&lt;span class= "NormalTextRun SCXW49020462 BCX0"&gt;they're&lt;/span&gt;&lt;span class= "NormalTextRun SCXW49020462 BCX0"&gt; not great negotiators. John Richardson thinks &lt;/span&gt;&lt;span class= "NormalTextRun SCXW49020462 BCX0"&gt;they're&lt;/span&gt;&lt;span class= "NormalTextRun SCXW49020462 BCX0"&gt; wrong. Richardson has spent decades teaching negotiation at MIT's Sloan School of Management and before that at Harvard Law, where he was an associate at the Harvard Negotiation Project and &lt;/span&gt;&lt;span class= "NormalTextRun SCXW49020462 BCX0"&gt;co-authored foundational texts with Roger Fisher and Howard &lt;/span&gt;&lt;span class= "NormalTextRun SpellingErrorV2Themed SCXW49020462 BCX0"&gt;Raiffa&lt;/span&gt;&lt;span class="NormalTextRun SCXW49020462 BCX0"&gt;. His new book is called &lt;/span&gt;&lt;/span&gt;&lt;span class= "NormalTextRun SCXW49020462 BCX0"&gt;Never Settle&lt;/span&gt;&lt;span class= "NormalTextRun SCXW49020462 BCX0"&gt;. In this episode, you discover how to&lt;/span&gt;&lt;span class="EOP SCXW49020462 BCX0" data-ccp-props= "{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="SCXW49020462 BCX0"&gt; &lt;div class="ListContainerWrapper SCXW49020462 BCX0"&gt; &lt;p&gt; &lt;/p&gt; &lt;p class="Paragraph SCXW135346918 BCX0"&gt;&lt;span class= "NormalTextRun SCXW135346918 BCX0" data-ccp-parastyle= "font-claude-response-body"&gt;Subscribe to our weekly newsletter: &lt;a href= "https://builttosell.com/subscribe/"&gt;https://builttosell.com/subscribe/&lt;/a&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class="Paragraph SCXW135346918 BCX0"&gt;&lt;span class= "NormalTextRun SCXW135346918 BCX0" data-ccp-parastyle= "font-claude-response-body"&gt;Curious what your business is worth? &lt;a href= "https://calendly.com/colin-morgan-x9ls/built-to-sell-intro-call-clone"&gt;Find out now&lt;/a&gt;&lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;/div&gt;</description>

Built to Sell Radio

John Warrillow

Ep 541 Mastering the Deal: 7-Figure Negotiation Mistakes Founders Make When Selling Their Business with MIT's John Richardson, Author of Never Settle

APR 10, 202654 MIN
Built to Sell Radio

Ep 541 Mastering the Deal: 7-Figure Negotiation Mistakes Founders Make When Selling Their Business with MIT's John Richardson, Author of Never Settle

APR 10, 202654 MIN

Description

Most founders think they're not great negotiators. John Richardson thinks they're wrong. Richardson has spent decades teaching negotiation at MIT's Sloan School of Management and before that at Harvard Law, where he was an associate at the Harvard Negotiation Project and co-authored foundational texts with Roger Fisher and Howard Raiffa. His new book is called Never Settle. In this episode, you discover how to Subscribe to our weekly newsletter: https://builttosell.com/subscribe/ Curious what your business is worth? Find out now