<description>&lt;div class="OutlineElement Ltr SCXW135346918 BCX0"&gt; &lt;p class="Paragraph SCXW135346918 BCX0"&gt;&lt;span class= "TextRun SCXW135346918 BCX0" lang="EN-CA" xml:lang="EN-CA" data-contrast="auto"&gt;&lt;span class="NormalTextRun SCXW135346918 BCX0" data-ccp-parastyle="font-claude-response-body" data-ccp-parastyle-defn= "{"ObjectId":"679f3b2c-153b-5071-bf1d-4b0991a9f682|1","ClassId":1073872969,"Properties":[201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Times New Roman",469777842,"Times New Roman",469777843,"Times New Roman",469777844,"Times New Roman",201341986,"1",469769226,"Times New Roman",268442635,"24",469775450,"font-claude-response-body",201340122,"2",134233614,"true",469778129,"font-claude-response-body",335572020,"1",335559740,"240",201341983,"0",134233118,"true",134233117,"true",469778324,"Normal"]}"&gt; Ret Taylor spent his entire adult life chasing a number. &lt;/span&gt;&lt;span class= "NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW135346918 BCX0" data-ccp-parastyle= "font-claude-response-body"&gt;First&lt;/span&gt;&lt;span class= "NormalTextRun SCXW135346918 BCX0" data-ccp-parastyle= "font-claude-response-body"&gt; it was $30 million. Then $10 million. Then $6 million. Then he sat in a tent at 18,000 feet on Denali with two Arctic storms closing in and realized the number was never the point.&lt;/span&gt;&lt;/span&gt;&lt;span class= "EOP SCXW135346918 BCX0" data-ccp-props= "{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW135346918 BCX0"&gt; &lt;p class="Paragraph SCXW135346918 BCX0"&gt;&lt;span class= "TextRun SCXW135346918 BCX0" lang="EN-CA" xml:lang="EN-CA" data-contrast="auto"&gt;&lt;span class="NormalTextRun SCXW135346918 BCX0" data-ccp-parastyle="font-claude-response-body"&gt;He came down the mountain, sold Ned, his natural remedies company, &lt;/span&gt;&lt;span class="NormalTextRun SCXW135346918 BCX0" data-ccp-parastyle="font-claude-response-body"&gt;and now guides people through life transitions on multi-day vision quests in the mountains of Colorado.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class="Paragraph SCXW135346918 BCX0"&gt; &lt;/p&gt; &lt;p class="Paragraph SCXW135346918 BCX0"&gt;&lt;span class= "TextRun SCXW135346918 BCX0" lang="EN-CA" xml:lang="EN-CA" data-contrast="auto"&gt;&lt;span class="NormalTextRun SCXW135346918 BCX0" data-ccp-parastyle="font-claude-response-body"&gt;Subscribe to our weekly newsletter: &lt;a href= "https://builttosell.com/subscribe/"&gt;https://builttosell.com/subscribe/&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class="Paragraph SCXW135346918 BCX0"&gt;&lt;span class= "TextRun SCXW135346918 BCX0" lang="EN-CA" xml:lang="EN-CA" data-contrast="auto"&gt;&lt;span class="NormalTextRun SCXW135346918 BCX0" data-ccp-parastyle="font-claude-response-body"&gt;Curious what your business is worth? &lt;a href= "https://calendly.com/colin-morgan-x9ls/built-to-sell-intro-call-clone"&gt; Find out now&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;/div&gt;</description>

Built to Sell Radio

John Warrillow

Ep 543 From $32M Valuation to Fire Sale — How Ret Taylor Sold Ned After an Apple Update Crushed His Margins and Re-Invented Himself as a Spiritual Guide

APR 24, 202650 MIN
Built to Sell Radio

Ep 543 From $32M Valuation to Fire Sale — How Ret Taylor Sold Ned After an Apple Update Crushed His Margins and Re-Invented Himself as a Spiritual Guide

APR 24, 202650 MIN

Description

Ret Taylor spent his entire adult life chasing a number. First it was $30 million. Then $10 million. Then $6 million. Then he sat in a tent at 18,000 feet on Denali with two Arctic storms closing in and realized the number was never the point. He came down the mountain, sold Ned, his natural remedies company, and now guides people through life transitions on multi-day vision quests in the mountains of Colorado. Subscribe to our weekly newsletter: https://builttosell.com/subscribe/ Curious what your business is worth? Find out now