<description>&lt;div class="OutlineElement Ltr SCXW7544624 BCX8"&gt; &lt;p class="Paragraph SCXW7544624 BCX8"&gt;&lt;span class= "NormalTextRun SCXW7544624 BCX8" data-ccp-parastyle= "font-claude-response-body" data-ccp-parastyle-defn= "{"ObjectId":"679f3b2c-153b-5071-bf1d-4b0991a9f682|1","ClassId":1073872969,"Properties":[201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Times New Roman",469777842,"Times New Roman",469777843,"Times New Roman",469777844,"Times New Roman",201341986,"1",469769226,"Times New Roman",268442635,"24",469775450,"font-claude-response-body",201340122,"2",134233614,"true",469778129,"font-claude-response-body",335572020,"1",335559740,"240",201341983,"0",134233118,"true",134233117,"true",469778324,"Normal"]}"&gt; "When I sell the company, then I'll be happy." Psychotherapist Jo Swann says that one phrase is the most reliable predictor of a miserable exit. She would know. She made her money in the 90s, retired to an oceanfront apartment in Borneo, and fell straight into an existential crisis.&lt;/span&gt;&lt;span class= "EOP SCXW7544624 BCX8" data-ccp-props= "{"134233117":true,"134233118":true,"201341983":0,"335559740":240}"&gt; &lt;/span&gt;&lt;/p&gt; &lt;/div&gt; &lt;div class="OutlineElement Ltr SCXW7544624 BCX8"&gt; &lt;p class="Paragraph SCXW7544624 BCX8"&gt;&lt;span class= "NormalTextRun SCXW7544624 BCX8" data-ccp-parastyle= "font-claude-response-body"&gt;In this episode of Built to Sell Radio, part of our popular After the Deal series, Swann explains why the trap survives the wire transfer&lt;/span&gt;&lt;/p&gt; &lt;/div&gt;</description>

Built to Sell Radio

John Warrillow

Ep 550 The One Phrase That Can Ruin a $10 Million Business Sale

JUN 12, 202626 MIN
Built to Sell Radio

Ep 550 The One Phrase That Can Ruin a $10 Million Business Sale

JUN 12, 202626 MIN

Description

"When I sell the company, then I'll be happy." Psychotherapist Jo Swann says that one phrase is the most reliable predictor of a miserable exit. She would know. She made her money in the 90s, retired to an oceanfront apartment in Borneo, and fell straight into an existential crisis. In this episode of Built to Sell Radio, part of our popular After the Deal series, Swann explains why the trap survives the wire transfer