The Tao of Self-Confidence

Cheryl Lee is a strategic marketing leader with 18+ years of advertising agency experience, specializing in multicultural marketing, media strategy, and inclusive storytelling. She has led award-winning work for major brands including JPMorgan Chase and Toyota, and currently leads media at Intertrend Communications. As President of the Asian American Advertising Federation, Cheryl is committed to advancing Asian American representation, leadership, and cultural impact across the advertising industry. A first-generation Asian American immigrant from Taiwan, she brings a bilingual, bicultural perspective to her work and continues to champion more inclusive storytelling in marketing and media. Cheryl shares the moment she showed up as her true self by learning that her perspective matters. She also shares tips to help you in your journey to self-confidence. This will be our last episode for the season and will be back for our new season on September 1, 2026.

Bina Bendale is a dynamic speaker, coach, and innovator with over 18 years of experience as an Emergency Room nurse. A Board-Certified Nurse Coach, she is the founder of CNCA - Corporate Nurse Coach Accelerator and the creator of the Silent Struggle Solution, a groundbreaking nurse-led program that empowers HR leaders and corporate teams to build healthier, aware, and engaged workplaces. As a mother to three special needs children, Bina has firsthand experience navigating the challenges of balancing professional success with personal resilience. Her journey has inspired her to develop programs that address both corporate and parental struggles, fostering understanding and compassion in every sphere. Bina’s expertise has been featured on NBC Evening News, where she discussed her Super Mom CEO event, and she has captivated audiences at events like the SHRM NorCal conference. Her TEDx talk, Creating sensory-supported bathrooms for children or adults with disabilities, aims to inspire communities to create inclusive environments for all. Whether helping HR leaders tackle workplace struggles or guiding parents through their unique challenges, Bina’s mission remains the same: to transform lives by fostering clarity, wellness, and compassion, as well as by feeling loved, heard, and supported with no judgment. Bina shares how setting boundaries helped her break free from the norm and decided to learn to live life on her terms. Check out Bina's episode to listed to her story.

Ginny is an accomplished educator, motivational speaker, experienced human resource administrator/trainer, talk show host, and highly respected community leader. As a frequently requested speaker, she has addressed groups of a few to crowds of thousands. Ginny was the first Asian American appointed to head a County agency in Montgomery County, MD, when she was named Director of the Community Use of Public Facilities Office, responsible for coordinating the community’s use of the County’s public facilities and managing its multimillion-dollar Enterprise Fund in 1998. Prior to that, she was an administrator/educator in school systems for more than two decades. Ginny has served on numerous Boards and Commissions, including the Board of Advisors to the University of Maryland System, Montgomery Community Television, Leadership Montgomery, The Mid-Atlantic Equity Consortium, the MC Police Chief Advisory Council, the Governor’s Commission on New Americans (1st chair), the Governor’s Commission on Asian and Pacific Islander Affairs, and others. Ginny shares her story of how she came to the United States, how she grew up and how creating success early on gave her the confidence to achieve more success. Tune into her episode to listen to her story and tips.

Zeien Cheung is a Cloud Contracts Director specializing in SaaS and technology negotiations, where she leads complex agreements that drive strategic growth and scalable partnerships. Beyond her corporate work, she is a community builder and advocate for AAPI visibility and leadership. As a co-founder of Asians Are Strong, Zeien creates spaces that foster connection, amplify underrepresented voices, and empower others to lead with confidence. Her work centers on bridging business impact with community-driven leadership—helping individuals and organizations move from individual success to collective growth and influence. Zeien shares how being the oldest child in her family led her to constantly be serving others. She shares how she was able to let go of that to show up as her true self and be the person that she is today. Tune into her episode to listen to her story.

Careen Yapp is a global business leader and strategic partnerships executive in the interactive entertainment industry. She currently serves as Chief Strategic Partnerships Officer at Embracer Group, where she drives cross-company collaboration, business development, and global partnership strategy across a decentralized portfolio of studios and brands. With prior leadership roles at Google and PlayStation, Careen brings deep expertise in gaming, licensing, publishing, and platform strategy. She is known for building high-impact partnerships that accelerate growth, unlock new revenue streams, and foster innovation across global markets. Beyond her corporate work, Careen is a recognized advocate for diversity and inclusion in gaming. She has served as Board Chair of Women in Games International and as a board member of the ESA Foundation, where she has spent over two decades advancing access, mentorship, and opportunity for the next generation of industry talent. Careen talks about how she was able to get her foot in the door in the gaming industry while sharing her tips and wisdom on confidence. Tune in to listen to her story.