STANDOUT with Cheryl Tan

If you struggle with marketing yourself, this is the episode to listen to. Ann Carden is a business owner with more than 30 years of experience, having started and sold multiple companies in many different industries. Now, she helps businesses attract high-end clients. In marketing her own company, she focuses on visibility...more specifically, creating strategic visibility on LinkedIn.

Michelle Nedelec is an author, speaker, and owner of multiple businesses, and through experience, has learned what it takes to stand out in the marketplace today. It's you. Your personality, your purpose, your passion. Michelle talks about how you present you to the world, because this is a key part of the process, while also creating a path to profitability. That profitability piece? She says systems and automation play a critical role in that. How can you create amazing content that showcases you, while being intentional about the growth of your business? That's the subject of our discussion.

On this show, we're talking about what it takes to stand out in your industry. What kind of work goes into the process? And is it worth the effort? I'm excited to introduce you to Andy Wang. He's a business owner, a podcaster, and a content creator. I love Andy's thoughtful approach to content creation. He believes this is worth the effort because content builds trust and can grow your business, but as you'll hear, it takes time. If you're in the process of creating content to build a brand, I really think you'll enjoy this honest conversation.

Atiba de Souza knows how important video marketing is to the growth of your business. He is a speaker and CEO of video marketing agency Client Attraction Pros, and I'm excited to share his wisdom with you in this episode. He mixes the power of video with the magic of SEO, and what you have is a recipe for business success.

Everyone has a story to tell. The mission of the Video Bootcamp is to help you tell that story better on video. Why? Because if you can show up as yourself on camera, you will enjoy creating more content, you will stand out in your space, and you will become the recognized expert in your industry. There's no better example of that than Jason Lavarias. He flies drones, he's a veteran, and now he's a video creator thanks to his experience in the Video Bootcamp. In this show, we're talking about Jason's YouTube channel and the things he can do to optimize it for more views and engagement.