On this show, we're talking about what it takes to stand out in your industry. 

What kind of work goes into the process? And is it worth the effort? 

I'm excited to introduce you to Andy Wang. He's a business owner, a podcaster, and a content creator. I love Andy's thoughtful approach to content creation. He believes this is worth the effort because content builds trust and can grow your business, but as you'll hear, it takes time. If you're in the process of creating content to build a brand, I really think you'll enjoy this honest conversation.

STANDOUT with Cheryl Tan

Cheryl Tan: Media Trainer & Video Marketing Consultant

88: Creating Content to Build an Audience with Andy Wang

DEC 14, 202249 MIN
STANDOUT with Cheryl Tan

88: Creating Content to Build an Audience with Andy Wang

DEC 14, 202249 MIN

Description

On this show, we're talking about what it takes to stand out in your industry. 

What kind of work goes into the process? And is it worth the effort? 

I'm excited to introduce you to Andy Wang. He's a business owner, a podcaster, and a content creator. I love Andy's thoughtful approach to content creation. He believes this is worth the effort because content builds trust and can grow your business, but as you'll hear, it takes time. If you're in the process of creating content to build a brand, I really think you'll enjoy this honest conversation.

In this episode, you'll learn:

*The simplest way to get started with creating content for your service business
*Why content creation is so important to attract the right kind of leads
*How to measure success with content
*How Andy decides which new platforms to try and how long to stay there
*The power of video and how Andy is using it to stay relevant online
*Some of the frustrations with building a personal brand online
*How Andy became a participant in the LinkedIn Creator Accelerator Program and what he got out of the experience
*The #1 LinkedIn growth hack

Links mentioned in this episode: