Succession planning isn't something you wait for, it's something you build, and in this episode, we have Mary Beth Berns here to break down the most disastrous myths that can derail your salon or spa exit. From the misconception that growth automatically increases value to the belief that finding a buyer means you're almost done, they reveal what truly impacts a successful sale. You'll learn realistic timelines, why financial clarity and proper maintenance matter, and how emotional decisions can cost you at the finish line. If you want to maximize your business value, protect your legacy, and exit on your terms, this conversation will show you where to start and how to do it right. WATCH ON YOUTUBE: https://youtu.be/g9WvNqlyCZQ GET MY BOOK! From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book POWERED BY: JOIN mya! joinmya.com FOLLOW MARY BETH BERNS Instagram: https://www.instagram.com/mbbsmallbusinesscoaching/ Salon Spa Connection: http://www.salonspaconnection.com/ Qnity Succession Planning EDU: https://qnity.com/blog/succession-success-readiness LET'S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW KATI WHITLEDGE Instagram: https://www.instagram.com/katiwhitledge/ Get my favorite bio-hacking products: CLICK HERE SPONSORS Join the PBA: https://www.probeauty.org/