<p>In this episode of the Podcast, we break down the real story of BFCM 2025—from forecasting accuracy to media buying chaos, offer pivots, AppLovin’s breakout performance, and what this year’s results say about the broader consumer economy.</p><p>Richard and Taylor walk through:</p><ul><li><p>The full BFCM data recap: +7% total revenue, +10% new customers, +13% contribution margin</p></li><li><p>Why Saturday became the surprise winner of the weekend</p></li><li><p>AppLovin outperforming expectations by 100%+</p></li><li><p>Meta delivery volatility, and why it’s part of the game</p></li><li><p>Tactical offer changes that saved entire BFCM weekends</p></li><li><p>The rise of BNPL and concerning consumer financial behavior</p></li><li><p>What this all means for 2026 planning</p></li></ul><p>If you’re preparing for the year ahead, this episode breaks down the numbers, the lessons, and the trends shaping how brands should think about forecasting, spending, and customer acquisition going into 2026.</p><p><strong>Show Notes:</strong></p><ul><li><p>Start your free trial now at <a href="https://motionapp.com/" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/4isWjjq</a></p><p>Explore the PROPHIT System: <a href="http://prophitsystem.com" target="_blank" rel="ugc noopener noreferrer">http://prophitsystem.com</a></p></li></ul><ul><li>The Ecommerce Playbook mailbag is open — email us at <a href="mailto:podcast@commonthreadco.com" target="_blank" rel="ugc noopener noreferrer">podcast@commonthreadco.com</a> to ask us any questions you might have</li></ul>

Ecommerce Playbook: Numbers, Struggles & Growth

Common Thread Collective

BFCM 2025 Results: What Really Happened This Weekend

DEC 3, 202526 MIN
Ecommerce Playbook: Numbers, Struggles & Growth

BFCM 2025 Results: What Really Happened This Weekend

DEC 3, 202526 MIN

Description

<p>In this episode of the Podcast, we break down the real story of BFCM 2025—from forecasting accuracy to media buying chaos, offer pivots, AppLovin’s breakout performance, and what this year’s results say about the broader consumer economy.</p><p>Richard and Taylor walk through:</p><ul><li><p>The full BFCM data recap: +7% total revenue, +10% new customers, +13% contribution margin</p></li><li><p>Why Saturday became the surprise winner of the weekend</p></li><li><p>AppLovin outperforming expectations by 100%+</p></li><li><p>Meta delivery volatility, and why it’s part of the game</p></li><li><p>Tactical offer changes that saved entire BFCM weekends</p></li><li><p>The rise of BNPL and concerning consumer financial behavior</p></li><li><p>What this all means for 2026 planning</p></li></ul><p>If you’re preparing for the year ahead, this episode breaks down the numbers, the lessons, and the trends shaping how brands should think about forecasting, spending, and customer acquisition going into 2026.</p><p><strong>Show Notes:</strong></p><ul><li><p>Start your free trial now at <a href="https://motionapp.com/" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/4isWjjq</a></p><p>Explore the PROPHIT System: <a href="http://prophitsystem.com" target="_blank" rel="ugc noopener noreferrer">http://prophitsystem.com</a></p></li></ul><ul><li>The Ecommerce Playbook mailbag is open — email us at <a href="mailto:[email protected]" target="_blank" rel="ugc noopener noreferrer">[email protected]</a> to ask us any questions you might have</li></ul>