<p>How do high-performing ecommerce brands turn campaigns into predictable cash flow?</p><p>In this episode, we break down the exact forecasting process we use at Common Thread Collective to consistently land within 0–10% of goal across dozens of brands.</p><p>Growth Strategy Manager Brian Sakansky joins Richard to unpack how CTC builds forecasts, operationalizes them, and uses daily expectations to make real-time decisions that drive revenue and contribution margin.</p><p>You’ll learn:</p><ul><li><p>Why most forecasts fail—and how to fix yours</p></li><li><p>How CTC turns marketing calendars into financial plans</p></li><li><p>The daily system our team uses to hit targets with confidence</p></li><li><p>How to identify the “real” problem in your data (AOV, CAC, CVR, etc.)</p></li><li><p>The contingency planning that keeps brands on track when things go sideways</p></li><li><p> How smaller operators can build this same process with nothing more than a spreadsheet</p></li></ul><p>If you want forecasting to be more than a spreadsheet…</p><p>If you want it to actually guide your decisions…</p><p>And if you want to turn campaigns into reliable cash flow…</p><p><strong>Show Notes:</strong></p><ul><li><p>Start your free trial now at <a href="https://bit.ly/4isWjjq"><u>https://bit.ly/4isWjjq</u></a>Explore the PROPHIT System: <a href="http://prophitsystem.com"><u>http://prophitsystem.com</u></a></p></li></ul><ul><li>The Ecommerce Playbook mailbag is open — email us at <a href="mailto:podcast@commonthreadco.com"><u>podcast@commonthreadco.com</u></a> to ask us any questions you might have</li></ul>

Ecommerce Playbook: Numbers, Struggles & Growth

Common Thread Collective

From Campaigns to Cash Flow: How to Build a Forecast That Works

DEC 4, 202535 MIN
Ecommerce Playbook: Numbers, Struggles & Growth

From Campaigns to Cash Flow: How to Build a Forecast That Works

DEC 4, 202535 MIN

Description

<p>How do high-performing ecommerce brands turn campaigns into predictable cash flow?</p><p>In this episode, we break down the exact forecasting process we use at Common Thread Collective to consistently land within 0–10% of goal across dozens of brands.</p><p>Growth Strategy Manager Brian Sakansky joins Richard to unpack how CTC builds forecasts, operationalizes them, and uses daily expectations to make real-time decisions that drive revenue and contribution margin.</p><p>You’ll learn:</p><ul><li><p>Why most forecasts fail—and how to fix yours</p></li><li><p>How CTC turns marketing calendars into financial plans</p></li><li><p>The daily system our team uses to hit targets with confidence</p></li><li><p>How to identify the “real” problem in your data (AOV, CAC, CVR, etc.)</p></li><li><p>The contingency planning that keeps brands on track when things go sideways</p></li><li><p> How smaller operators can build this same process with nothing more than a spreadsheet</p></li></ul><p>If you want forecasting to be more than a spreadsheet…</p><p>If you want it to actually guide your decisions…</p><p>And if you want to turn campaigns into reliable cash flow…</p><p><strong>Show Notes:</strong></p><ul><li><p>Start your free trial now at <a href="https://bit.ly/4isWjjq"><u>https://bit.ly/4isWjjq</u></a>Explore the PROPHIT System: <a href="http://prophitsystem.com"><u>http://prophitsystem.com</u></a></p></li></ul><ul><li>The Ecommerce Playbook mailbag is open — email us at <a href="mailto:[email protected]"><u>[email protected]</u></a> to ask us any questions you might have</li></ul>