<description>&lt;p&gt;In this episode of the eCommerce Playbook Podcast, we’re diving into the world of marketing incrementality and its impact on brand growth. Join Taylor and Luke as they explore the nuances of incrementality, attribution tools, and the quest for measurable ROI. &lt;/p&gt;
&lt;p&gt;Luke, our resident tactician, shares his expertise on how brands can strategically allocate their resources to maximize incremental contribution to their bottom line. Whether you&amp;#39;re a marketer seeking clarity on where to invest your budget or simply curious about the evolving landscape of digital marketing, this episode is for you.&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Show Notes:&lt;/p&gt;
&lt;ul&gt;
 &lt;li&gt;Get 50% off your first month of Motion when you mention Common Thread Collective to the Motion team. &lt;a href="https://motionapp.com/?utm_source=common-thread-collective&amp;utm_medium=paidsponsor&amp;utm_campaign=newsletter-placement&amp;utm_content=april-18-2024" target="_blank" rel="noopener noreferer"&gt;https://bit.ly/44aWUiw&lt;/a&gt;&lt;/li&gt;
 &lt;li&gt;The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.&lt;/li&gt;
&lt;/ul&gt;
</description>

In this episode of the eCommerce Playbook Podcast, we’re diving into the world of marketing incrementality and its impact on brand growth. Join Taylor and Luke as they explore the nuances of incrementality, attribution tools, and the quest for measurable ROI. 
Luke, our resident tactician, shares his expertise on how brands can strategically allocate their resources to maximize incremental contribution to their bottom line. Whether you&#39;re a marketer seeking clarity on where to invest your budget or simply curious about the evolving landscape of digital marketing, this episode is for you.
 
Show Notes:
<ul>
 <li>Get 50% off your first month of Motion when you mention Common Thread Collective to the Motion team. <a href="https://motionapp.com/?utm_source=common-thread-collective&utm_medium=paidsponsor&utm_campaign=newsletter-placement&utm_content=april-18-2024" target="_blank" rel="noopener noreferer">https://bit.ly/44aWUiw</a></li>
 <li>The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.</li>
</ul>

Ecommerce Playbook: Numbers, Struggles & Growth

Unpacking Incrementality: the Nuance of Marketing Effectiveness

Unpacking Incrementality: the Nuance of Marketing Effectiveness

Description