Welcome to the show!   In Today's Episode You'll Learn: True authority was not the same as performance, which she described as a loud, ramped-up display of energy. Buyer trust had been decimated, leading consumers to listen more intently to a person's voice to gauge authenticity and trustworthiness. The rise of AI was presented as a catalyst accelerating the need for genuine human connection, which is primarily conveyed through the voice. The "performer mask" as a common but ineffective strategy used to project authority, arguing it was actually a bypass for insecurity and blocked real connection. Genuine authority was found in nuance, ease, ownership of expertise, and the ability to hold space without needing applause or external validation. Introverts and quieter individuals were often wrongly advised to mimic extroverted performance, a move that she claimed erased their natural power. Achieving true vocal impact required removing protective masks and expressing oneself from a place of honesty and integrity.