Police agencies are under pressure to be transparent, but too often their public storytelling swings between stiff press releases and staged social media moments. Zach Hamilton believes there is a better way. In this episode of the Policing Matters podcast, host Jim Dudley speaks with Hamilton, founder of Red Watch Productions and a Michigan public information officer, about "The Shift," a documentary series that follows officers through the realities of patrol. A former Hollywood visual effects artist who worked on productions including "Star Trek: Strange New Worlds" and "Cry Macho," Hamilton shares how agencies can use authentic video storytelling to build trust, show the human side of policing and give communities a clearer view of what officers actually do between the headlines. About our sponsor This episode of the Policing Matters podcast is sponsored by OfficerStore. Learn more about getting the gear you need at prices you can afford by visiting OfficerStore.com.